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School of Management Practice Track challenges

A list of previous Practice Track challenges and the MSc courses involved.

These are examples of previous projects our MSc students have done on the Practice Track.

Challenge Title Courses involved
We are very interested in the circular economy and eliminating waste from our factories. Can we reach a zero waste factory in the future? MSc Management with Operations, MSc International Management, MSc Sustainability
How can modern marketing techniques, including the exploitation of social media, be used to support the current company-wide re-branding initiative and the formation of a new UK company? MSc Management, MSc Marketing
Identify the emerging trends in the digital banking world. How should we react to the increasing prevalence on ‘fintech’ in the market?’ MSc Accounting and Finance, MSc Finance with Banking
Do organisations need to change the way they reward and incentivise their workforce to ensure they can attract, motivate and retain the right talent for their business? MSc Management, MSc Accounting and Finance, MSc Finance
What can be done to reduce / remove the gender pay gap and encourage wider diversity in the work place? What role should be played by different stakeholders, including for example employers, shareholders, government and media? MSc Sustainability, MSc Accounting and Finance
Why is the movement of people beneficial for the individual (the assignee), the business and society? How can these movements be achieved, and volumes increased, in a more cost-effective way to the traditionally expensive mobility approach? MSc Management, MSc International Management, MSc Accounting & Finance, MSc Finance, MSc Finance with Risk Management, MSc Finance with Banking
What would a disrupted income tax compliance market look like? What factors could trigger this disruption and at what speed do you envisage such changes? MSc Accounting and Finance
How can we market ourselves more effectively, primarily through social media, to successfully raise the profile of the hotel to the Chinese travellers? MSc Management, MSc Marketing
How can we use efficient marketing to drive volume and revenue within our restaurant and bar? MSc Management, MSc Marketing
What are the challenges and opportunities of blockchain technology for businesses in relation to digital identity? Are there any particular implications or opportunities with regard to Brexit? MSc International Management, MSc Accounting and Finance, MSc Finance with Risk Management
What are the challenges and opportunities associated with blockchain technology for international trade, and supply chains in particular? MSc International Management, MSc Accounting and Finance, MSc Finance
What are the challenges and opportunities associated with blockchain technology for the auditing industry? MSc Management, MSc Accounting and Finance, MSc Finance, MSc Finance with Risk Management
In an increasingly digitised world, where people work different ‘shift’ patterns and often remotely, how do we maintain a sense of ‘community’, with effective relationships and the right culture? MSc Management, MSc Accounting and Finance, MSc Finance with Risk Management
How should Finance Operations embrace automation whilst keeping control? MSc Management, MSc Accounting and Finance, MSc Finance, MSc Finance with Risk Management
We are looking to relaunch a food brand with an accelerated plan for growth and a desire for greater visibility in the UK market. Please give your recommendations on how you would lead this relaunch MSc Management, MSc Marketing
We have an aggressive new product plan which is part of our diversification strategy, and we are investigating a number of key markets / opportunities / industry requirements. This project will relate to the assessment of these opportunities, including global differences in market or needs. MSc Management, MSc International Management
What factors do businesses take into account when deciding who to bank with? MSc Accounting and Finance, MSc Finance, MSc Finance with Banking
How can we leverage the positive impact our new water-quality product can have and develop a new RTM plan that will help us scale this business in the most cost-effective manner possible MSc Management, MSc Marketing, MSc International Management, MSc Accounting and Finance, MSc Finance
How can large organisations ensure long term continuous engagement of employees with regards to sustainability targets? MSc Management, MSc Marketing, MSc Sustainability, MSc Accounting and Finance
The importance of / the attitude towards personalization in ecommerce in the Luxury industry MSc Management, MSc Marketing

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