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Cultivating women’s resources in the UK Body Confidence Campaign

In this seminar, Dr Fran Amery addresses the ways in which this campaign interprets women's poor body image.

  • 2 Oct 2018, 1.15pm to 2 Oct 2018, 2.05pm BST (GMT +01:00)
  • 1 West North, 2.4, University of Bath
  • This event is free
Women smiling
The Body Confidence Campaign was a national initiative established by the UK Government Equalities Office in November 2010

Dr Fran Amery from the Department of Politics, Languages & International Studies, will be discussing her latest research paper Gender equality as psychological capital: Cultivating women’s resources in the UK Body Confidence campaign

Dr Amery's paper assesses the UK Government Equalities Office’s Body Confidence Campaign in the light of recent research on gender equality policy and human capital.

This research reports the findings of analysis of documents associated with this campaign, and finds that as well as promoting gender equality, these documents also consistently interpreted women and girls’ poor body image in terms of ‘opportunity costs to the economy’.

The paper argues that gender equality policy may function as a technology of government in order to cultivate women’s ‘psychological capital’, that is, psychological traits that assist women in becoming better workers.

Dr Amery will be discussing this research with Dr Jennifer Thomson.

Speaker profiles

Dr Fran Amery is a Lecturer in the Department of Politics, Languages & International Studies. Her research explores the role of ideas in the policy process, with a particular focus on gender and women's movement activism. She directs the Gender and Sexuality Research Cluster.


1 West North has level access with a lift available for access to other floors. Access from the Parade through 1 West via automatic, double width doors. Additional entrances on the eastern side of the building and from North Fire Road at the rear.


1 West North, 2.4 University of Bath Claverton Down Bath BA2 7AY United Kingdom


If you have any questions, please contact us.