Almost everyone on the planet interacts with marketing and has done so since the dawn of civilisation. We’re exposed to it all the time in almost everything we do. Today right across the developed world, these same people interact with digital. So, now there is almost no contemporary marketing that doesn’t involve aspects of digitalisation.
Dr Donald Lancaster takes a rapid romp through the digital marketing landscape, highlighting several key pillars of practice. In the process, he aims to illustrate some of the tools and techniques used and, if there’s time, see what may lie ahead for marketers.