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Future of retail

This five-day programme will help you develop the effective strategies needed to lead a high-performing retail business.

  • 7 Nov 2022, 9.00am to 11 Nov 2022, 5.00pm GMT
  • 10 East, University of Bath
  • Price: £7,000.00 (GBP)

Fee discounts

  • 50% discount for University of Bath alumni
  • 20% discount for group bookings

If you are a Bath-based independent retailer, you may be eligible to attend for free. Please email us ( for more information. We’d love to hear from you.

About this programme

The global retail industry is constantly evolving and becoming increasingly competitive. With technology, changes in consumer behaviour, globalisation, and consolidation, a data-driven retail strategy is more important than ever. Retail leaders must focus on strategic management and be data-driven to survive and thrive in the industry.

Learn essential skills

  • Plan for strategic growth using productivity analysis and financial modelling, including a proprietary model for building a competitive advantage in retailing
  • Analyse and interpret consumer, competitive, and market research - and implement changes based on the data
  • Develop and implement enhanced merchandising management and assortment strategies

Who should attend

Senior retailers who are seeking new methods for growing successful retail business.

Key benefits

Discover methods to succeed in the highly competitive retail sector.

Topics include:

  • core concepts and determinants of high-performance retailing
  • retail financial and productivity strategy and measures of high-performance retailing
    • how to apply multiple strategic and financial models to your business
    • merchandise planning and analysis
    • frameworks for integrating your business
  • strategic market planning, research, and implementation
    • evaluation and discussion of relevant retail case studies developed by the programme faculty

Programme details

Monday 7 November

  • PM Lecture: Eight Ways to Win in Retailing: a proprietary model for building a competitive advantage in retailing

Tuesday 8 November

  • AM Case study: Shein v Zara - Digital transformation in fast fashion industry
  • PM Lecture: Financial and productivity analysis

Wednesday 9 November

  • AM Case study/team exercise: Midwest Markets (Food)
  • PM Team exercise: The Master Matrix (Depot store)

Thursday 10 November

  • AM Team exercise: Lecture: Assortment planning and merch/Team exercise
  • PM Case study: Amazon/Lecture: Strategic market planning

Friday 11 November

  • AM Case study: TJ Maxx and positioning/Team exercise
  • PM Omnibus case study: Tesco

What's included?

  • All lectures, workshops and programme materials
  • Four nights’ bed and breakfast in the city of Bath
  • Return shuttle service from the city centre to the School of Management
  • Light refreshments and lunch (Monday - Friday), dinner (Monday - Thursday)

Travel to Bath and personal expenses are not included

Your hosts

The programme is hosted by the Bath Retail Lab. You’ll learn from leading experts throughout the week. The content is highly industry-relevant, influenced by the latest trends and research. It will broaden your knowledge and deepen your understanding of strategic retailing.

The Bath Retail lab is run by:

  • Jens Nordfält, Professor of Management studies, School of Management, University of Bath
  • Don Lancaster, Senior Lecturer, School of Management, University of Bath

Meet the faculty

You will be learning from world-renowned faculty who bring relevant experience and research into the classroom. They have taught, mentored, and grown hundreds of successful retail leaders.

Faculty for Strategic Planning and Management in Retailing include:

  • Lawrence Ring, Chancellor Professor of Business and Executive MBA Alumni Professor of Executive Education, Raymond A. Mason School of Business at William & Mary
  • John Strong, CSX Professor of Finance and Economics, Raymond A. Mason School of Business at William & Mary

We continually update programme content to best serve participant needs. Faculty may vary.

A new home for the School of Management

We’re looking forward to welcoming you to our new School of Management. The building design focuses on working together and provides a flexible learning environment to inspire you to do great things.

Related research: Using your phone while shopping may be a very expensive call

A person in a supermarket wearing eye-tracker glasses and holding a mobile phone
Using a mobile distracts people from their planned shopping list

Using a mobile phone on a trip to the supermarket pushes up shopping bills by a hefty 41 per cent, according to researchers from our Retailing and Contemporary Consumerism Lab.

Find out more about this story.

Read more media and research insights from the Bath Retail Lab.

Register now


University of Bath School of Management, 10 East, University of Bath, Claverton Down, Bath, UK

10 East University of Bath Claverton Down Bath BA2 7AY United Kingdom

Contact us

Email us to find out more