University of Bath

Habit persistence

In this seminar, Professor Wendy Wood will discuss her social psychology research about the cognitive mechanisms that trigger habitual repetition.

16 May 20182.15pm
16 May 20183.00pm

Achieving important life goals requires persistence; whether we are trying to be healthy, productive at work, have supportive relationships, or take care of the environment. Psychology has revealed much about the motivations required to persist at these life tasks. We know less about persistence through habit.

In this talk, Wendy Wood will present evidence that habits contribute importantly to persistence in daily life, and identify the cognitive mechanisms behind this effect. With a better understanding of the mechanics that trigger habitual repetition, we can help people to more effectively achieve their goals.