Achieving important life goals requires persistence; whether we are trying to be healthy, productive at work, have supportive relationships, or take care of the environment. Psychology has revealed much about the motivations required to persist at these life tasks. We know less about persistence through habit.
In this talk, Wendy Wood will present evidence that habits contribute importantly to persistence in daily life, and identify the cognitive mechanisms behind this effect. With a better understanding of the mechanics that trigger habitual repetition, we can help people to more effectively achieve their goals.
Professor Wendy Wood is a social psychologist from the University of Southern California. Her research looks at how people form and change their habits, the influence of social groups, and the origins of gender differences in social behaviour.