University of Bath

Interrogating British armed forces recruiting in contemporary times

In this inaugural lecture, Professor Higate draws on two decades of work to critically consider British armed forces recruiting campaigns in modern times.

17 Jan 20196.15pm
to
17 Jan 20197.15pm
Free
Union Jack flag on the sleeve of British military camouflage uniform shirt sleeve
Professor Higate argues that current recruitment strategies lull the target audience into a false sense of security through the superiority of British values

This inaugural lecture critically interrogates the ways in which contemporary British armed forces recruitment campaigns are presented and framed. In particular, the lecture focuses on the clever elision of questions of violence that these campaigns perform.

The broader argument will be that these appealing recruitment strategies lull the target audience into a false sense of security through invoking the superiority of British values and their celebration of ‘diversity’ and ‘tolerance’. In actuality these values depend on the creation (and destruction) of an enemy other, which is always already obscured for this tolerant and diverse image of Britain to flourish at home.

This lecture is part of the Faculty of Humanities and Social Sciences inaugural lecture series for 2018-19 and will be introduced by Professor Peter Lambert, Pro Vice Chancellor for Learning & Teaching at the University of Bath.

The lecture will be followed by a drinks reception in the 5 West, Level 2 foyer.