Skip to main content

LinkedIn strategy: make your LinkedIn profile work for you

A Skills Series event for School of Management alumni.

  • 22 Jun 2021, 12.30pm to 22 Jun 2021, 4.00pm BST (GMT +01:00)
  • This is an online event.
  • This event is free
Register your place This event is invitation-only

The Skills Series has been developed for School of Management alumni and will be hosted by Katie Calvert-Jones, Head of International Engagement and Alumni. These sessions are designed to be short and useful, offering practical knowledge and skills, we hope you will enjoy them.

In this Skills Series session Luigi Centenaro will help you to understand how to design your LinkedIn profile strategically. Thanks to the LinkedIn® Canvas, you will be able to quickly design, understand and improve your professional image so you can strive to make a 'big name' for yourself on LinkedIn. The LinkedIn Canvas, downloaded by thousands around the world, is an easy-to-use visual framework designed to help people understand why they are special and how to let others know it.

Luigi is Managing Partner at BigName, a B2B design firm which specialises in professional innovation. He is lead developer of the Professional Innovation Toolkit. Luigi is also author and curator of many publications, and lectures widely on personal branding and professional innovation.

Download the LinkedIn® Canvas.

On Tuesday 22 June you have two opportunities to attend this session which will run live at the following times:

To register you will need to provide the ID included in your email invitation.

If you do not have an invitation please email and request your ID by providing your first name, surname, date of birth, course of study and year of completion.


Katie Calvert-Jones, Head of International Engagement & Alumni at the School of Management is your host for the Skills Series. Managing Partner at BigName, Luigi Centenaro, is guest speaker for ‘LinkedIn Strategy’.

LinkedIn Strategy

Register your place

Contact us

Get in touch if you have any questions about the Skills Series.