As part of Research Culture Week we welcome a partner of the law firm Freeths LLP, Iona Silverman, who will be providing an insightful and online advisory talk on Intellectual Property and commercialisation. This is to offer insight for any researchers at the University of Bath who are looking to commercialise their research to take to market.

Agenda:

• Back to basics – what is IP?
• How do you protect your IP?
• Working with third parties to develop IP – what do you need to consider?
• How do you monetise your IP?

Iona's talk will be followed by a short presentation from our Technology Transfer Team in Research and Innovation Services (RIS) at the University of Bath to provide insight into our available services and information on the University's IP policy and processes.

Speaker bio

Iona specialises in drafting complex trademark and patent licences, advising on the IP aspects of acquisitions and disposals as well as drafting collaboration, joint-development and other agreements. She has a solid grounding in contentious IP, having taken a ground breaking copyright case from the Copyright Tribunal, through the High Court, Court of Appeal and Supreme Court, culminating in a decision from the Court of Justice of the European Union in 2013 (Public Relations Consultants Association Ltd v Newspaper Licensing Agency Ltd and Others Case C-360/13).

She works with clients in the consumer goods, healthcare, automotive and media industries, and in 2016 spent nearly a year on secondment at a major FMCG client assisting them integrate three large newly acquired brands into the business.

Iona has an MA and Post Graduate Diploma, both in Copyright Law from Kings College London, and a First Class MSci in Physics with a European Language from the University of Nottingham. More on Iona Silverman.