Steve Brammer interviews School of Management alumni, Jon Alexander about his recent published book “CITIZENS”.
CITIZENS: Why the Key to Fixing Everything is All of Us
CITIZENS: Why the Key to Fixing Everything is All of Us charts the recent rise of the ‘Citizen Story’ across politics, business, civil society and in our communities, and explores how it is challenging the fundamental nature and assumptions of our institutions - as well as showing what we can all do to play our part in the transformation.
Jon began his career in advertising, winning prestigious awards including Big Creative Idea of the Year, before making a dramatic change. Driven by a deep need to understand the impact on society of 3,000 commercial messages a day, he gathered three Masters degrees (including at the Bath School of Management), exploring consumerism and its alternatives from every angle.
In 2014, he co-founded a consulting business called the New Citizenship Project to bring the resulting ideas into contact with reality. In CITIZENS, he is ready to share them with the world.
Published in March 2022, CITIZENS has received widespread acclaim from academics and practitioners alike. Dame Fiona Reynolds, former Director General of the National Trust, called it "a truly big idea"; while Dr Ian Kearns, Co-Founder of the European Leadership Network, described the book as offering "a set of ideas and tools that could change politics forever. In fact, they could change everything forever."
In this discussion, he will share stories and inspiration from across Britain and across the world - from Taiwan to Chile, Birmingham to Grimsby. He'll argue that while the headlines of our times are enough to make anyone feel helpless, when we start to think and act as Citizens not just Consumers - and treat each other accordingly - everything changes.