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School of Management Book Series: Uncharted

Steve Brammer talks to School of Management professor, distinguished businesswoman and author Margaret Heffernan about her book 'Uncharted' #SoMBookSeries

  • 27 Jan 2022, 3.00pm to 27 Jan 2022, 4.00pm GMT
  • This is an online event.
  • This event is free

Steve Brammer talks to School of Management Professor, distinguished businesswoman and author Margaret Heffernan about her book, 'Uncharted' which explores the people and organisations who aren’t daunted by uncertainty.

We are addicted to prediction, desperate for certainty about the future. But the complexity of modern life won’t provide that; experts in forecasting are reluctant to look more than 400 days out.

Ranging freely through history and from business to science, government to friendships, this refreshing book challenges us to resist the false promises of technology and efficiency and instead to mine our own creativity and humanity for the capacity to create the futures we want and can believe in.

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Leaders in the latest business thinking.


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