Whether you’ve already applied or are thinking about it, we hope the Master’s Experience will give you the insight you need to decide if the Bath MSc could be the best next step for you. Registration is free.
Session 1: Welcome from the Dean and careers after the MSc
09:00 - 10:00 GMT Find out what time this is in your time zone
Professor Stephen Brammer will introduce the event.
We’ve designed our MSc courses to give you the practical experience and skills you need in the working world.
Hear from our careers team, current students and recent graduates on:
- how our courses can help you get the job you want
- how our expert careers team will help you develop the skills and confidence you need to succeed
- the varied careers activities that you can get involved in including industrial consulting projects, panel events and business challenges
- life as a student on campus and in the city of Bath
Take part in a live question and answer session and have your questions answered by our team.
Session 2: Taster lecture - Transformations in consumer behaviour
10:15 – 11:15 GMT Find out what time this is in your time zone
Sample live teaching by joining this online taster lecture.
In times of rapid technological change, globalisation and growing consumer activism, there has never been a more exciting time to study consumer behaviour. Yet, traditional approaches that have been used to examine consumption and markets are starting to meet their limits. The very foundations of how we buy and engage with products are evolving in unprecedented ways. Dr. Varala Maraj, who specialises in technology-oriented consumer research, will delve into some of the key transformations taking place in consumer behaviour today and share her insights into this highly dynamic area of marketing.
In this session, Dr. Varala Maraj will highlight some of the key:
- transformations and trends that are re-shaping how consumers acquire, use, and dispose of products
- impacts on brands in the digital age
- evolving consumer relationships
Session 3: Taster lecture - Maximising short-term returns: the impact of constraints on operational profitability
11:30 – 12:30 GMT Find out what time this is in your time zone
Sample live teaching by joining this online taster lecture.
All businesses are constrained by a number of elements at any given time. These constraints will impinge on the organisations strategy, operations, and ultimately their profitability. In time most constraints can be overcome through effective management though due to the uncertain, unexpected and at times severe nature of these shocks, it is imperative that management maximise their short-term returns whilst implementing processes to manage the disruption in the longer term.
In this session Mike Willis will introduce the types of constraints companies face, and explore ways management need to exercise effective management techniques to ensure the maximisation of production, throughput, and ways the limited resource(s) are used in an efficient manner to maximise contribution.