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The Bath Master’s Experience - School of Management

Sample live teaching with a taster lecture. Find out how our courses build the skills employers want and hear from our graduates about their careers.  

  • 10 Mar 2023, 9.00am to 10 Mar 2023, 12.30pm GMT
  • This is an online event.
  • This event is free

Whether you’ve already applied or are thinking about it, we hope the Master’s Experience will give you the insight you need to decide if the Bath MSc could be the best next step for you. Registration is free.

What to expect

Each session will include:

  • a taster lecture
  • a question and answer session giving you the chance to ask questions about master’s study at Bath and how it can help you to achieve your career goals

Dr Pete Nuttall, Associate Dean for International, will introduce the event. All sessions will be hosted live on Zoom.

Sessions available

There are two sessions available on this day. You can book onto both sessions, but we recommend that you choose the session that is most relevant to the course you would like to study.  

If you book on a session, you will also receive a recording of it after the event even if you can't attend.  

Session 1: Marketing - Shopper psychology in a digital world

  • Time: 9:00am to 10:30am GMT
  • Speaker: Professor Jens Nordfalt
  • Details: Digitalisation has had a huge effect on shopper behaviour. E-commerce and shoppers who are constantly connected has dramatically changed the world for both marketers and retailers. In this lecture, we will look at examples of how digitalisation has affected shopper behaviour both online and offline.

Session 2: Strategy Management - Where next? Developing strategies in times of turbulence

  • Time: 11:00am to 12:30pm GMT
  • Speaker: Dr Vaggelis Giannikas
  • Details: In this lecture, you will imagine that you are the newly appointed CEO of a technology company. They have been tasked with helping an organisation that is experiencing difficulties after a long period of success. You will experience first-hand a cinematic case study developed by academics at the University of Bath and see how this innovative teaching method can help you learn.

Careers after the MSc

Each session will also include information about our careers support. 

We’ve designed our MSc courses to give you the practical experience and skills you need in the working world.

Hear from our careers team and recent graduates on:

  • how our courses can help you get the job you want
  • how our expert careers team will help you develop the skills and confidence you need to succeed
  • the varied careers activities that you can get involved in including industrial consulting projects, panel events and business challenges
  • life as a student on campus and in the city of Bath

Take part in a live question and answer session and have your questions answered by our team.

The Bath Master’s Experience - School of Management

Please register for each event that you are interested in

Contact us

Get in touch if you have any questions about the Bath Master's Experience.