Join the University of Bath School of Management to celebrate the publication of the Routledge Companion to Marketing and Feminism, edited by Pauline Maclaran, Lorna Stevens, and Olga Kravets, and hear the latest developments in feminist thought.
This book takes a fresh look at existing scholarship while introducing new theories on feminism. The launch is a chance to learn about these ideas in an informal setting, and hear from experts in the field who can offer insights on issues such as eco-feminism, intersectionality, digital feminism and even selfies.
It will be of interest to researchers, academics, and students, as well as marketers looking to understand how gender and feminism relate to their work practices.
The editors of the book will host the launch, chairing a panel discussion exploring the issues discussed in the book, before drinks and networking.
- 3:30pm - Arrival, refreshments and building tour
- 4pm - Panel discussion
- 5pm - Drinks and networking
The Routledge Companion to Marketing and Feminism Synopsis
"In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism – particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women’s development and life opportunities. The "F" word is back on the agenda – made high profile by campaigns such as #MeToo and #TimesUp. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars, and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work/family balance on the back of other women’s exploitation."