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Creating a Landing page

How to use Typecase (content publisher) to create a Landing page about an organisation or group in the University.

When to create a Landing page

Create a Landing page to:

  • provide information about an organisation or group in the University
  • highlight important content that belongs to your organisation or group

Do not create a Landing page:

  • for information about a team, this should be on a Team profile page

Before you create a new piece of content, search the website to see if it already exists and talk to other people who could be responsible for it. We do not want to duplicate content on the website as this can be confusing for users.

Requesting a Landing page

The Digital team can set up a blank Landing page for you in the publishing platform.

If your Organisation or Group does not have a page yet, contact Digital to have one created.

When sending your request, please include:

  • the name of your Group or Organisation
  • a suggested title and summary for the Landing page

The Digital team will then create the Landing page and notify you when it is available for editing.

You should then complete the Landing page content using this Guide.

Choosing a subtype

Once you've chosen to create a Landing page in the publishing platform you must choose which subtype best describes your page. You can choose from:

  • Academic department
  • Faculty
  • Office
  • Professional service
  • Research centre
  • Research facility
  • Research group
  • Research institute
  • School

If you're unsure of which subtype it is, please contact us.

Naming your Landing page

The title for your Landing page should:

  • be the recognised full name of your organisation or group, for example, 'Faculty of Humanities & Social Sciences'

Your title should not:

  • have the word 'The' at the beginning, for example, 'Dental Centre', not 'The Dental Centre'
  • include 'University' or 'University of Bath' at the beginning, for example, 'Library', not 'University of Bath Library'

Writing a Landing page summary

Use the summary to describe your organisation or group’s main responsibilities.

Write with an active tone in the first person plural, for example:

Title: Admissions and Outreach Summary: We are the Admissions Office. We are available for enquiries Monday to Friday 9.30am to 5pm.

The summary should be no more than 160 characters.

Adding labels

We use labels to pin content items onto Topic pages. Only add a label if you know that your content item is going to be part of a Topic.

Labels are not typical website 'tags'. Don't add a label just because you think it might be relevant. You must know what labels the Topic uses. If you don't know, ask your Faculty Web Editor or contact the Digital team at

To add a label to a content item, select from the drop-down list in the Labels section and click 'Add label'. You can add a maximum of 12 labels to a single content item.

Writing an Organisation or Group description

Use the 'Organisation or Group description' field to expand on your summary.

Expand on the summary. Describe the duties which the Organisation or Group provides and for whom. You can write this in sentences or as a bulleted list of services and responsibilities, for example:

'We deal with all undergraduate applications. We respond to enquiries from prospective students, including international students, mature students and care leavers. We also provide advice on qualifications, fees, and funding.'

Content list

You can choose one of these content types to be listed on your landing page:

  • Groups within the Organisation
  • Locations
  • Services
  • Team Profiles

Your landing page will display a full list of all pages in the selected content type which are owned by the Organisation or Group. The list will appear next to the description of what the Organisation or Group does.

Things to remember when writing your Landing page content


  • write concisely and in plain English
  • break content up into sections that are easy to read
  • structure your content so that the most important information is at the top


  • include technical terms in headings unless unavoidable - and then only if you’ve already explained them on the page

Resources to help you write your Landing Page

The University's style guide will help you make sure you're using the same terminology, style and tone as the rest of the website. This is important so that website users can understand us easily through the consistency of our content.

Our formatting guide will help you create appropriate headers, links, lists and other formatting for your page. This is important because it makes the information we provide clearer to website users.

Adding details for Enquiries

We strongly recommend you provide contact details for your organisation or group. If you don’t have a central point of contact, you should provide contact details to someone who can answer enquiries.

There are specific fields in the publishing platform for adding contact details. Do not add these details anywhere else on the page, unless it is as the call to action.

Adding location details for your Landing page

  • Include a space in the middle of the postcode (BA2 7AY, not BA27AY)
  • In the Accessibility field, include the relevant DisabledGo link for your location

Pinning content on your Landing page

You can choose up to six pieces of content (Announcements, Campaigns, Case Studies, Projects, Team Profiles, and so on) to become pinned items on your Landing page. Content with pictures will automatically feature above those without.

You can pin items which are:

  • owned by the Organisation or Group
  • associated with the Organisation or Group
  • owned by a Group that is part of the Organisation
  • associated with a Group that is part of the Organisation

Your Landing page will also automatically generate a list of your Organisation or Group's published pages, arranged by content type (Announcements, Guides, Teams, and so on).

Adding responsible Organisations and Groups

The Landing page must be owned by the Organisation or Group which it is about.

For example, the Widening Participation landing page must be owned by Widening Participation, not Admissions & Outreach.


If you have any questions, please contact us.