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Creating an Event page

How to use Typecase (content publisher) to create a webpage promoting a planned event to students, staff or visitors.

When to create an Event

Create an Event to:

  • provide information about a planned ceremony, workshop, session or lecture
  • retrospectively highlight important outcomes of a past event

Don't create an Event:

  • to highlight the outcomes of a past event which already has its own Event page - update the existing page instead
  • for an internal occasion (like a meeting of the Council or a committee)

Before you create a new piece of content, search the website to see if it already exists and talk to other people who could be responsible for it. We do not want to duplicate content on the website as this can be confusing for users.

Naming your Event

Your Event title should:

  • be unique and descriptive - if the event is recurring create a separate Event for each occurrence and include the date in the title ('Open Day September 2015', not 'Open Day')
  • be limited to 65 characters if possible so users can read it in entirety on search results

Your title should not:

  • include the word 'event' (this is automatically displayed on the page)
  • contain commas or dashes as this will create confusing URLs - use a colon instead if you need to separate phrases
  • include a question mark unless it is the official name

Writing an Event summary

Use the summary to explain your Event and its purpose, for example:

Title: University Open Day 20 June 2020
Summary: Open days are a great way to experience life at the University of Bath. Find out about our courses, attend talks, meet staff and students and tour our campus.

Adding labels

We use labels to pin content items onto Topic pages. Only add a label if you know that your content item is going to be part of a Topic.

Labels are not typical website 'tags'. Don't add a label just because you think it might be relevant. You must know what labels the Topic uses. If you don't know, ask your Faculty Web Editor or contact the Digital team at

To add a label to a content item, select from the drop-down list in the Labels section and click 'Add label'. You can add a maximum of 12 labels to a single content item.

Adding the date and time

Use the drop-down menu to select the start and finish date and time of your event.

Use '(GMT+00:00) London' as the default time zone for your event. If your event is taking place abroad, use the drop-down menu to find the correct time-zone of the country it's taking place in.

Selecting an event status

Use the drop-down menu to indicate whether the event is scheduled to take place, delayed, or cancelled.

If you've published the event, but then need to cancel it, don't delete or unpublish the event page. Instead, select 'cancelled' from the drop-down menu and this will display a banner on the top of the page.

If your event is delayed but no new date has been set yet, choose 'postponed'. If the date of your event has changed, choose 'rescheduled'.

Selecting an audience

Use the drop-down menu to select your main audience, the types of people who can attend your event. If there are no restrictions to attendance then select 'Everyone'. Selecting the correct audience is also important for displaying events in filtered lists and search results.

You have the option to decide if the event is invitation only, which means the event will only be open for guests who have received invitations. A box will appear on the page saying that it's invite only, but the page will still be visible to everyone.

Linking to an external event page

You can link straight to an external event page. This means your event won't have a page on the website, just a link that you can pin to the 'Upcoming events' section on a Topic or Landing page. The link to your event will also be visible at

When you select the checkbox, a field will appear where you can add the external link.

Selecting a price

Use the drop-down menu to tell guests whether your event has a charge, whether it is subsidised, or whether it is free to attend. If the event is subsidised, use the event description to explain what your guests need to pay for.

Use the price range fields to say how much you charge. You can use minimum and maximum prices if the ticket price varies. There is an option to use different currencies if your event is taking place abroad.

Top of page fixed-position components

You can choose to add a Focus to the top of the page by selecting 'Focus' from the drop-down menu. This will allow you to add an image or video related to your event.

Drag and drop components


Use this component to give an introduction of your event and speakers. You can also include information about accessibility of the event.


Use this component to provide details about your speakers. Add a title and summary for this section, then you can add up to six speakers. When clicking 'Add speaker', you can add the speaker's name, job title and an image.


You can add details about the types of tickets available and how much they cost, as well as information about each type of ticket.

Sponsors and Partners

You can add detailed information about sponsors or partners for your event, including the type, name and an image.

Bottom of page fixed-position components

Call to action

Use the component to direct people to what you want them to do next. You can add a link, phone number or email address you want them to use.


Use this mandatory component to say where your event is taking place. You can select a published Location page, manually enter an address or choose 'This is an online event' as the location. The options will change depending on what you select.

Contact details

Use this mandatory component to let guests or potential attendees know who to contact about the event. You can also include links to social media accounts linked to the event.

Adding responsible organisations and groups

After you have added all your content - including any images, media and contact details - you will be able to select an owner or associated group for your page. This allocates permissions for who in the organisation is able to maintain the content.

A guide for adding responsible organisations and groups is available to help you do this.


If you have any questions, please contact us.