Head of Student Marketing (UG) - Fixed term

Job title Head of Student Marketing (UG) - Fixed term

Department Marketing

Salary Starting from £41,526, rising to £49,553

Grade Grade 8

Placed on Monday 06 January 2020

Closing date Monday 27 January 2020

Interview date To be confirmed

Reference JB7369


The University of Bath is seeking a talented marketing professional to plan and deliver innovative, effective strategies and activities to support the recruitment of Undergraduate students.

You will have the skills, creativity and experience needed to lead institution-wide initiatives, working closely with colleagues in academic faculties, student recruitment, admissions and elsewhere to ensure targets are achieved including those specified in the University's Access and Participation Plan.

Your expert understanding of how to implement relevant, distinctive marketing activities and your knowledge of the effective use of communications channels will enable you to optimise efforts to engage applicants and influencers.

You will ensure that all activities are well researched and bench-marked with articulated and agreed performance indicators.

You will oversee the delivery of a sector-leading applicant communications experience through the effective use of Applicant CRM systems and tools. This will include the development and delivery of a roadmap to enhance system functionality and associated working practice.

Your personal attributes and qualities will include an excellent track record of achievement in a senior marketing role and a proven ability to manage a diverse portfolio of work in a multi-stakeholder environment.

You will join a talented team whose collective contribution is based on a combination of individual expertise and collaborative team-working.

This role is available on a full time (36.5 hours per week), fixed term basis with an expected end date of March 2021.

If you'd like to know more about the role please contact Tim Kaner, Chief Marketing Officer, on 01225 386985

The closing date for this job opportunity has now passed, and applications are no longer being accepted for this position

Further details:
The University of Bath is an equal opportunities employer and has an excellent international reputation with staff from over 60 different nations. To achieve our global aspirations, we welcome applicants from all backgrounds.