University of Bath

Masters dissertations

MSc International Management

Influence of Intrinsic and Extrinsic Motivational Factors on Employee Engagement at a Multinational Corporation in India- A Case of KPMG India

Param Mehta, 2017

The Effect of Electronic Word of Mouth on the Purchase Intention of Indian Smartphone Consumers

Bashir Ahmed Safree, 2017

Beyond the "Bullwhip": Understanding Reputational Impact and Spill-Over in Supplt Chain Misconduct Incidents

Benjamin Klink, 2017

DRIVING CUSTOMER ENGAGEMENT THROUGH SOCIAL MEDIA

Chandler Millard, 2017

What predicts Chinese consumers use and intention to use cross-border e-commerce platforms: the roles of TAM, trust and consumer ethnocentrism

Chenqian Ni, 2017

Entrepreneurial Intention and Cultural Differences: A Cross-cultural Analysis Comparing China and India

Jing Shi, 2017

A Cross-cultural Comparison of Multinational Companies' Advertising Strategies in China and U.S.

Lina Wang, 2017

Achieving Synergies by Operational Restructuring in Cross-Border Mergers & Acquisitions in the Industrial Gas Sector

Marcel Zattler, 2017

A Cross-National Investigation into British and Thai Consumers' Intention to Use: Plastic Cards

Mingkhwan Muangmai, 2017

Exploring Consumers' Attitudes and Behaviours Towards Corporate Social Responsibility: A Comparative Study Between Jordan and the United Kingdom

Muthanna Hattar, 2017

The Investigation of Factors Affecting the Behavioural Intention to Adopt New Technology in Cinemas

Pingjai Meesomsakdi, 2017

To what extent does Corporate Social Responsibility (CSR) affect customers' awareness and loyalty in the supermarket industry: A comparative analysis between China and UK

Qianwen Xu, 2017

Influence of animal cruelty-free factor on purchase intention of toiletries and cosmetics products: A cross-national comparison between Thailand and USA

Sophichon Phagudom, 2017

COMPARATIVE INVESTIGATION BETWEEN INDIAN AND BRITISH CONSUMERS' SOCIAL MEDIA ACTIVITIES IN DIFFERENT PHASES OF THE TRAVEL EXPERIENCE.

Sunny Malesha, 2017

A comparative study of Chinese and British consumers' use behavior in the sharing economy in the transportation industry

Xingyue Cao, 2017

CSP of MNC Subsidiaries in Developing Countries

Xinyu Zhou, 2017

The Effect of Charismatic Leadership & Organizational Culture on the Perceived Organizational Performance in the Banking Sector in Developing Countries (THE CASE OF THE HASHEMITE KINGDOM OF JORDAN)

Yazeed Kawar, 2017

What are the biggest cross-cultural communication implications caused by cultural differences within a multinational firm?

Dristi Agrawal, 2017

Research question: Are Web Banner Advertisements effective in India?

Mallika Kakra, 2017

Disruptions in the supply chain: Supply chain resilience strategies and concepts as a solution.

Samuel Blaser, 2017

Reflective Report

Pik Wah Gim, 2017

Leadership styles and their influence on knowledge sharing in cross-functional teams: a case study

Aryapratheep Malini, 2016

The Business Case for Corporate Social Responsibility: Is it a Strategic Necessity for Improving Organisational Performance?

Croxton Nicola, 2016

HOW TO SUCCESSFULLY MANAGE PARTNERSHIP CAPABILITIES IN COLLABORATION BETWEEN PROFESSIONAL SERVICE FIRMS

Matolych Sofiia, 2016

The exploration of factors affecting purchase intention towards environmental friendly vehicle: The case of Thailand.

Limrabruen Korkiat, 2016

How is Global Supply Chain Responsiveness Affected and Managed on a Network Level in Relation to Risks of Disruptive Events like Natural Disasters?

Norbotn Else Margrethe, 2016

How can communication within cross-border teams improve the overall performance of a firm?

Arshad Luqmaan, 2016

Internationalisation of E-commerce: Peculiarities of the Russian market. Comparative study of online shopping preferences among Russian, Turkish and Korean populations.

Konstantin Kaminskiy, 2014

Sustainable supply chain between Japan and China in the agrochemical industry a case study of Sumitomo Chemical and a Chinese medium-sized company

Hanbing Wang, 2014

Internationalisation and Firm Performance: An Empirical Study of Antecedents and Drivers of MNC Market Entry Success in Indonesia

Fabian Ruhmannseder, 2014

Inter-firm Imitation in the Global Automotive Industry: Bunching of Automotive Brands FDI Timing in Emerging Markets

Katharina Theresa Hegemer, 2014

Conflicts between Global Business Practices, Western Leadership Style and Thai Employees Norms: A Case Study of Global Professional Service Firm (GPSF) in Thailand

Warintorn Puttisawong, 2014

A comparative study of UK and Chinese consumer attitudes towards the social media marketing of beauty products

Ying He, 2014

Exploration of consumers attitudes toward corporate social responsibility in United Kingdom and China

Xiaoxiao Cai, 2014

Codes of conduct in the supply chain of garment and footwear corporations from Europe, Asia and the US: Content, Similarities, Differences and Potential Isomorphism.

Ioanna Kolyvanou, 2013