Masters dissertations
MSc International Management
Green Revolution: How Chinese Consumers Evolving Environmental Consciousness Influence The Marketing Strategy Of Automobile Leaders
Yinming Feng, 2021
An exploratory study of the phenomenon of workplace involution and its influence on employees – based on empirical research in China
Danqi Liu, 2021
The pattern and pace of internationalisation following the cold war consolidation of the defence industry - a comparative case study of Europe and the US
Chloe Cook, 2021
The Effect of Crisis Management on the Lebanese Currency Crisis
Mohamad Ziad El Dana, 2020
"Chilean 'multilatinas': strategic motives, institutional distance and FDI subsidiary ownership"
William Lovett, 2019
"Does your cultural membership affect your ethical consumption behaviour when purchasing clothing? A cross analysis of Chinese, Indian and UK students."
Jeevan Athwal, 2019
Does FDI impact the sustainable development of the host country?
Hanna Buscher, 2019
The Attitude-Behaviour Gap in the Consumption of Ethically Responsible Clothing: Assessing the Moderating effects of Nationality on Consumer Characteristics.
Megan Watson, 2019
Buying an experience - An analysis of how retail m-commerce applications have gone from being transactional to experiential and its effect on purchase intent
Kas Eelman, 2019
Impact of Celebrity Endorsements on Consumer Behavior in India: The role of Gender
Varisha Modi, 2019
The influence of culture on female corporate employees in India and the United Kingdom
Rohan Sharma, 2019
The impact of Robotic Process Automation (RPA) on the accounting and finance profession and its potential of business process standardization
Daniel Wieser, 2019
International Diversification and Firm Performance in Consumer Staples and Consumer Discretionary sectors: Empirical Evidence from The World's Largest Public Companies
Angkana Bunrat, 2019
Reimagining the Broken Utility Model How Opening up the Electricity Distribution Network Will Animate Market Competition: A New York and California Case Study of Restructuring the Utility Business Model
Christopher Castaldo, 2018
How Are Hotel Managers in Rethymno, Crete Affected by External Radical Change and How Do They React?
Chamogeorgakis Padeli-Patrick, 2018
An investigation into how privacy concerns and associated factors can influence the acquisition and usage of voice controlled smart speakers
Johannes Gerdes, 2018
Country of Origin Effect on Consumer willingness to Purchase Foreign Brands: The case of Chinese Smartphones in the UK.
ZHI CHAO LIM, 2018
Knowledge Transfer via International Workers: Experiences, Social Identity Impacts and Organisational Practices - A Study of Chinese Professional Workers at the UK Workplace
Zhang Qicheng, 2018
PERCEPTIONS OF MASCULINE AND FEMININE LEADERSHIP EFFECTIVENESS IN ORGANISATIONAL HIERARCHIES: A CROSS-CULTURAL EXAMINATION
Lyon Reuben, 2018
Understanding the effect of social media influencers on Indian millennials' travel purchase decisions
Rishi Shah, 2018
Exploring The Efficient Supply Management Methods For Modular Furniture Industry When Engaging With International Suppliers
Wan-Ting Shan, 2018
Female Entrepreneurs and Gender Gap in Entrepreneurial intentions: A Comparison between China and the UK
Mengyun Xie, 2018
Reason-Based Indulgent Consumption: A Cross-Cultural Comparison of the UK and China
Yule Zhang, 2018
Understanding the effect of social media influencers on Indian millennials travel purchase decisions.
Rishi Shah, 2018
Influence of Intrinsic and Extrinsic Motivational Factors on Employee Engagement at a Multinational Corporation in India- A Case of KPMG India
Param Mehta, 2017
The Effect of Electronic Word of Mouth on the Purchase Intention of Indian Smartphone Consumers
Bashir Ahmed Safree, 2017
Beyond the "Bullwhip": Understanding Reputational Impact and Spill-Over in Supplt Chain Misconduct Incidents
Benjamin Klink, 2017
DRIVING CUSTOMER ENGAGEMENT THROUGH SOCIAL MEDIA
Chandler Millard, 2017
What predicts Chinese consumers use and intention to use cross-border e-commerce platforms: the roles of TAM, trust and consumer ethnocentrism
Chenqian Ni, 2017
Entrepreneurial Intention and Cultural Differences: A Cross-cultural Analysis Comparing China and India
Jing Shi, 2017
A Cross-cultural Comparison of Multinational Companies' Advertising Strategies in China and U.S.
Lina Wang, 2017
Achieving Synergies by Operational Restructuring in Cross-Border Mergers & Acquisitions in the Industrial Gas Sector
Marcel Zattler, 2017
A Cross-National Investigation into British and Thai Consumers' Intention to Use: Plastic Cards
Mingkhwan Muangmai, 2017
Exploring Consumers' Attitudes and Behaviours Towards Corporate Social Responsibility: A Comparative Study Between Jordan and the United Kingdom
Muthanna Hattar, 2017
The Investigation of Factors Affecting the Behavioural Intention to Adopt New Technology in Cinemas
Pingjai Meesomsakdi, 2017
To what extent does Corporate Social Responsibility (CSR) affect customers' awareness and loyalty in the supermarket industry: A comparative analysis between China and UK
Qianwen Xu, 2017
Influence of animal cruelty-free factor on purchase intention of toiletries and cosmetics products: A cross-national comparison between Thailand and USA
Sophichon Phagudom, 2017
COMPARATIVE INVESTIGATION BETWEEN INDIAN AND BRITISH CONSUMERS' SOCIAL MEDIA ACTIVITIES IN DIFFERENT PHASES OF THE TRAVEL EXPERIENCE.
Sunny Malesha, 2017
A comparative study of Chinese and British consumers' use behavior in the sharing economy in the transportation industry
Xingyue Cao, 2017
CSP of MNC Subsidiaries in Developing Countries
Xinyu Zhou, 2017
The Effect of Charismatic Leadership & Organizational Culture on the Perceived Organizational Performance in the Banking Sector in Developing Countries (THE CASE OF THE HASHEMITE KINGDOM OF JORDAN)
Yazeed Kawar, 2017
What are the biggest cross-cultural communication implications caused by cultural differences within a multinational firm?
Dristi Agrawal, 2017
Research question: Are Web Banner Advertisements effective in India?
Mallika Kakra, 2017
Disruptions in the supply chain: Supply chain resilience strategies and concepts as a solution.
Samuel Blaser, 2017
Reflective Report
Pik Wah Gim, 2017