Lens design system
A project to deliver a design system to create a fast, accessible and consistent experience for users across different applications, platforms and devices.
Digital Marketing & Communications
We develop digital marketing and communications platforms and services for the University and offer advice, support and guidance on best practice.
Our current digital projects
Learn more about our ongoing projects, including the development of the new website and publishing platform. Find out how our team can support you.
Typecase publishing platform (Content Publisher)
A project to deliver a modern publishing platform that allows the University to create, guide and publish content on different digital channels.
Digital marketing and communications skills project
A project to enhance staff knowledge and skills to make better use of the tools, platforms and technologies available to achieve our digital marketing goals.
How the Digital team can help you
We develop content, design and features for the University's digital channels. We also offer you support, guidance and advice on digital best practice.
Marketing and Communications Digital Roadmap
The roadmap shows how the University's digital marketing and communications products and services are likely to develop.
Digital principles
These principles describe how Digital works as a team and with other colleagues from across the University.
Using Typecase (Content Publisher)
Request training and access to Typecase, the University's content management system (CMS), originally called Content Publisher.
Log in to Typecase for Content
Use our publishing platform to create and update pages on the University website.
Log in to Typecase for Courses
Use our publishing platform to create and update course information on the University website.
Request Typecase training
Submit a request for you or your colleagues to have training on our digital publishing platform.
Writing content for our website
We've written some guidance to help you create effective written content.
Creating user stories for web content
What a user story is and how to write one to create user-focused content.
Writing for the web
How to write engaging and impactful content for the website.
Editorial style guide
Use the editorial style guide to make sure your content is clear, engaging and consistent with the rest of the website.
Using Markdown to format text in Typecase
How to add headings, links, lists, tables and other formatting to your content in Typecase (Content Publisher).
Using audio and visual content
Learn how to add audio, video and images to communicate your message more clearly and the standards you need to use.
Finding images to use on the website
Where to source an image to use on the University website and how to properly credit the photographer.
Using images on the website
How to choose and use images to support your content on bath.ac.uk.
Transcribing your video for the website
How to transcribe your video so that it is accessible to everyone.
Uploading video for use on the website
Find out which video platforms to use and how to upload and embed your videos.
Specifications for video and audio content
What you should request when briefing an external agency to provide audio and video content.
Creating web pages
Our practical guides explain how to create different web pages and the standards you should follow.
Creating a Campaign
How to use Typecase (Content Publisher) to promote an activity, opportunity or service through the website.
Creating an Announcement
How to publish a news story, service update or press release on the website using Typecase (Content Publisher).
Creating a Guide
How to use Typecase (Content Publisher) to create a basic or detailed Guide to help users complete a task.
Creating a Case study
How to use Content Publisher to create a webpage showcasing a person or group from the University.
Creating a Publication page
How to use Typecase (Content Publisher) to create a web page where users can download documents.
Creating a Landing page
How to use Typecase (Content Publisher) to create a Landing page about an organisation or group in the University.
Creating and maintaining a blog
Find out how to set up and look after your own blog on blogs.bath.ac.uk.
Request a blog
Blogs can be used by staff or students at the University to showcase their experience or work. If you would like a blog you must request one.
Setting up and maintaining a blog
What you need to consider when starting a blog and how to make it a valuable addition to the University's network.
Acceptable use of blogs
If you run, write for, or maintain a blog on blogs.bath.ac.uk, you should read and follow our acceptable use procedure.
Creating and writing blog posts
Learn about writing well for blogs and adding images and videos to your posts.
About us
We manage the overall strategic direction, structure, content, design and technical integrity of the University's website.
Contact us
Contact us for advice and support about our website, systems and blogs.
