Digital Marketing & Communications

We develop digital marketing and communications platforms and services for the University and offer advice, support and guidance on best practice.

Our current digital projects

Learn more about our ongoing projects, including the development of the new website and publishing platform. Find out how our team can support you.


Lens design system

A graphic of a pencil and set square ruler

A project to deliver a design system to create a fast, accessible and consistent experience for users across different applications, platforms and devices.


How the Digital team can help you

We develop content, design and features for the University's digital channels. We also offer you support, guidance and advice on digital best practice.

Digital principles

These principles describe how Digital works as a team and with other colleagues from across the University.


Using Typecase (Content Publisher)

Request training and access to Typecase, the University's content management system (CMS), originally called Content Publisher.



Writing content for our website

We've written some guidance to help you create effective written content.


Editorial style guide

Use the editorial style guide to make sure your content is clear, engaging and consistent with the rest of the website.


Using audio and visual content

Learn how to add audio, video and images to communicate your message more clearly and the standards you need to use.



Creating web pages

Our practical guides explain how to create different web pages and the standards you should follow.


Creating a Campaign

How to use Typecase (Content Publisher) to promote an activity, opportunity or service through the website.

Creating an Announcement

How to publish a news story, service update or press release on the website using Typecase (Content Publisher).

Creating a Guide

How to use Typecase (Content Publisher) to create a basic or detailed Guide to help users complete a task.

Creating a Case study

How to use Content Publisher to create a webpage showcasing a person or group from the University.

Creating a Landing page

How to use Typecase (Content Publisher) to create a Landing page about an organisation or group in the University.

Creating and maintaining a blog

Find out how to set up and look after your own blog on blogs.bath.ac.uk.


Request a blog

Blogs can be used by staff or students at the University to showcase their experience or work. If you would like a blog you must request one.

Acceptable use of blogs

If you run, write for, or maintain a blog on blogs.bath.ac.uk, you should read and follow our acceptable use procedure.

About us

We manage the overall strategic direction, structure, content, design and technical integrity of the University's website.

Go to our Team page.


Marketing & Communications Reception, WH 4.04 University of Bath Claverton Down Bath BA2 7AY United Kingdom

Contact us

Contact us for advice and support about our website, systems and blogs.