A project to deliver a design system to create a fast, accessible and consistent experience for users across different applications, platforms and devices.
Digital Marketing & Communications
We develop digital marketing and communications platforms and services for the University and offer advice, support and guidance on best practice.
A project to deliver a modern publishing platform that allows the University to create, guide and publish content on different digital channels.
A project to enhance staff knowledge and skills to make better use of the tools, platforms and technologies available to achieve our digital marketing goals.
We develop content, design and features for the University's digital channels. We also offer you support, guidance and advice on digital best practice.
The roadmap shows how the University's digital marketing and communications products and services are likely to develop.
These principles describe how Digital works as a team and with other colleagues from across the University.
What a user story is and how to write one to create user-focused content.
How to write engaging and impactful content for the website.
Use the editorial style guide to make sure your content is clear, engaging and consistent with the rest of the website.
How to add headings, links, lists, tables and other formatting to your content in Typecase (Content Publisher).
Where to source an image to use on the University website and how to properly credit the photographer.
How to choose and use images to support your content on bath.ac.uk.
How to transcribe your video so that it is accessible to everyone.
Find out which video platforms to use and how to upload and embed your videos.
What you should request when briefing an external agency to provide audio and video content.
How to use Typecase (Content Publisher) to promote an activity, opportunity or service through the website.
How to publish a news story, service update or press release on the website using Typecase (Content Publisher).
How to use Typecase (Content Publisher) to create a basic or detailed Guide to help users complete a task.
How to use Content Publisher to create a webpage showcasing a person or group from the University.
How to use Typecase (Content Publisher) to create a web page where users can download documents.
How to use Typecase (Content Publisher) to create a Landing page about an organisation or group in the University.
Blogs can be used by staff or students at the University to showcase their experience or work. If you would like a blog you must request one.
What you need to consider when starting a blog and how to make it a valuable addition to the University's network.
If you run, write for, or maintain a blog on blogs.bath.ac.uk, you should read and follow our acceptable use procedure.
Learn about writing well for blogs and adding images and videos to your posts.