How the Digital Content team can help you
We develop content for the University website and student recruitment marketing. We also offer support, guidance, and advice on digital content best practice.
Digital content and development
Access the University’s digital marketing and communications platforms and find advice, support, and guidance on best practice.
How we can help you
Find out about the teams and how we can support you.
How the Digital Development team can help you
We provide support and develop software for the University's digital channels, including Typecase for Content and Typecase for Courses.
Digital principles
These principles describe how Digital works as a team and with other colleagues from across the University.
Our current digital projects
Learn more about our ongoing projects, including the development of the website and publishing platform.
Lens design system
A project to deliver a design system to create a fast, accessible and consistent experience for users across different applications, platforms and devices.
Typecase publishing platform (content publisher)
A project to deliver a modern publishing platform that allows the University to create, guide and publish content on different digital channels.
Using Typecase, our content publisher
Access Typecase, request training, and learn how to use the University's content publisher.
Log in to Typecase for Content
Use our publishing platform to create and update pages on the University website.
Log in to Typecase for Courses
Use our publishing platform to create and update course information on the University website.
Typecase for Content manual
Instructions for using our publishing platform, Typecase, to create effective content for the University website.
Request Typecase training
Submit a request for you or your colleagues to have training on our content publisher.
Writing content for our website
We've written some guidance to help you create effective written content.
Creating user stories for web content
What a user story is and how to write one to create user-focused content.
Writing for the web
How to write engaging and impactful content for the website.
Editorial style guide
How to use the editorial style guide to make sure your content is clear, engaging, and consistent with the rest of the website.
Using Markdown to format text in Typecase
How to add headings, links, lists, tables, and other formatting to your content on the University website.
Using audio and visual content
Learn how to add audio, video and images to communicate your message more clearly and the standards you need to use.
Where to find images for the website
Where to source an image to use on the University website and how to properly credit the photographer.
Request help with Flickr content
Request to upload or access images on the University of Bath Flickr account.
Uploading video for use on the website
Find out which video platforms to use and how to upload and embed your videos.
Creating and maintaining a blog
Find out how to set up and look after your own blog on blogs.bath.ac.uk.
Request a blog
University staff and students can use the blog to showcase their experience or work. If you would like a blog you must request one.
Setting up and maintaining a blog
What you need to consider when starting a blog and how to make it a valuable addition to the University's network.
Acceptable use of blogs
If you run, write for, or maintain a blog on blogs.bath.ac.uk, you should read and follow our acceptable use procedure.
Creating and writing blog posts
Learn about writing well for blogs and adding images and videos to your posts.
About us
The Digital Content and Digital Development teams work together within the Department of Marketing to manage the overall strategic direction, structure, content, design, and technical integrity of the University's website.
Contact us
If you have any questions about our digital platforms, please get in touch.