University of Bath

Sophie Oldacres Student Marketing Manager

Responsible for the development and delivery of University-wide marketing and communications strategies in support of student recruitment.

Role

Sophie has worked in student marketing and recruitment since 2008.

Her key areas of focus are:

  • to develop student recruitment communications and marketing strategies across the university
  • digital advertising and promotion
  • the customer relationship management (CRM) system for communications with prospective students
  • the production of printed material such as the undergraduate prospectus

Career

Sophie was a Marketing Manager at Oxford University Press where she had responsibility for higher education textbooks.

Education

Sophie has a degree in English from St. Andrews University, a Masters degree in Publishing from Oxford Brookes, and a professional diploma from the Chartered Institute of Marketing.