University of Bath School of Management University of Bath School of Management

Volunteers needed for study investigating consumer responses to service experience

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Participants are required for a study investigating consumer responses to service experiences. The study involves reading a scenario and answering a questionnaire. It will take place in 8W 1.25 and participants will be reimbursed £5 for their time.

What does taking part involve?

You will be invited to come in the School of Management lab (8W 1.25) to complete the study. You will be asked to read a scenario describing a hypothetical service experience and then fill in a questionnaire assessing your evaluations and reactions to the scenario. The study will take about 15 minutes.

Participation is completely voluntary. You will receive £5 as a token of appreciation for your time and you can choose to either receive it in cash or donate it to a non-profit organisation of your choice.

Is it confidential?

Yes. Your answers will remain completely anonymous and will be kept strictly confidential.

How to take part?

If you are interested in taking part please book a slot by signing up on the Doodle poll where you can see the available time slots. Please leave your name and email address and we will contact you to confirm the time and venue for the study.

If you need further information about the study please contact Marilena Gemtou, PhD Researcher in Consumer Behaviour.

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For further information / press enquiries, contact:

Email: pr@management.bath.ac.uk
Tel: +44 (0) 1225 386856/ 3841

General Notes For Editors:

The School of Management is one of the UK's leading business schools. Currently ranked 1st for Student Experience (Times Higher Education 2015) and 1st for Business Studies (The Times & Sunday Times University Guide 2016), we are a leading centre for management research - placed 8th in the UK in the latest REF2014.

We are one of a select number of international business schools accredited by EQUIS, the European Foundation for Management Development's quality inspectorate and the Bath MBA has been accredited by the Association of MBAs (AMBA) since 1976.

The centrality of research to teaching is an essential feature of all our programmes. The School offers a full range of programmes from undergraduate to postgraduate up to PhD level and post-experience programmes including the world-ranked Bath MBA. The School also provides tailored executive development programmes for middle and senior management.

The School of Management has a faculty of over 100 teaching and research staff, including visiting academics, with a professional support team of around 90 managerial and administrative staff. Research income averages £2 million per annum. There are approximately 2,400 students in total comprising some 150 MBA students, over 500 Master’s students, 250 full- and part-time research students, and over 1500 undergraduates following BSc degrees.