Personal data

All personal data is collected and stored in line with the Data Protection Act 1998.

We collect the following data:

  • clickstream data (the type of computer and browsing software you use, the address of the website from which you linked, etc)
  • HTTP protocol elements (your server address and top level domain name – like .com or .gov – date and time of visit, etc)
  • search terms

We use this data for:

  • completion and support of the current activity
  • website and system administration
  • research and development

We collect this data from all web users. We only use web access logs for statistical purposes, for example, to measure the use and performance of the site. The only exception is if there is a security breach and we could use them to trace the breach.

We do not give or sell any information gathered from web logs to any third party.

We only use any personal information that you provide to us for the purpose stated at the time we request it. We do not disclose this information to a third party unless you authorise it or as otherwise permitted by the Data Protection Act.


Cookies can be used to provide you with tailored information from a website. They can enable communication and interaction with the site.

You may stop or restrict the placement of cookies on your computer by adjusting your web browser preferences. This may interfere with some of the functionality of the site.

We use cookies to track visitors to our site, including Google Analytics. At your option, we collect the following data:

  • HTTP cookies

We use cookies for:

  • research and development
  • user targeting
  • advertising and marketing

This data is used by us and our agents.

Advertising and remarketing

We sometimes use Google Analytics Advertising Features for promotional campaigns, including remarketing and Google Display Network. We use this to show our ads on other websites based on your past visits to

You can opt out of this display and remarketing advertising by changing your Google Analytics ad settings.

Email and online forms

We collect the following information:

  • physical contact information
  • online contact information
  • demographic data
  • preference data

We will use this data for:

  • completion and support of the current activity
  • contacting visitors for marketing of services or products

In all cases, we will only use this information for the stated purpose.

Pages with forms should include a statement on how we will process data submitted to them.

We collect this data so that we can send you news and information which is relevant to your needs and interests.

Opting out

If you have any questions about this statement or concerns about your data, contact us at or:

Digital Marketing & Communications
University of Bath