This policy applies to the following domains:
Other subdomains of bath.ac.uk may have separate policies.
All personal data is collected and stored in line with the General Data Protection Regulation. See our guidance about the Data Protection Act for more details.
We collect the following data:
- your Internet Protocol (IP) address, and details of which version of web browser you used
- information on how you use the site, using cookies and web access logs
We use this data to:
- improve the site by monitoring how you use it
- gather feedback to improve our services
We only use personal information that you provide to us for the purpose stated at the time we request it. We may share your data with third parties who provide services on our behalf, such as those who help us to operate the website.
All our third-party service providers are required to take appropriate security measures to protect your data in line with our policies. We do not allow them to use your data for their own purposes. We permit them to process your data only for specified purposes and in accordance with our instructions.
Where your data is shared with third parties, we will seek to share the minimum amount necessary.
We retain data for 38 months in Google Analytics before it is deleted.
Web access logs
We may use data in web access logs if there is a security breach and we could use them to trace the breach.
We do not give or sell any information gathered from web access logs to any third party.
We may put small files (known as ‘cookies’) onto your computer to collect information about how you browse the site.
You may stop or restrict the placement of cookies on your computer by changing your preferences on the cookie banner on our website or by adjusting your web browser preferences. This may interfere with some of the functionality of the site.
- provide essential functionality like making sure you stay logged in
- measure how you use the website so it can be updated and improved based on your needs
- help us understand the performance of our marketing activity and improve the relevance of the adverts you see
This data is used by us and our agents.
Cookies we use
Necessary cookies enable the core functionality of the website and help us deliver information and services securely and optimally. These cookies are always activated on the site, and they do not store any personally identifiable information.
You can disable these cookies by changing your browser preferences, but some parts of our website will not function properly without them.
|cookie_consent_advertising||bath.ac.uk||1 year||Used to determine whether or not to allow advertising-related cookies|
|cookie_consent_functionality||bath.ac.uk||1 year||Used to determine whether or not to allow functionality related cookies|
|cookie_consent_performance||bath.ac.uk||1 year||Used to determine whether or not to allow performance related cookies|
|cookie_consent_settings_set||bath.ac.uk||1 year||Used to set user cookie preferences|
Performance and analytics cookies
These cookies allow us to count visits and traffic sources anonymously to measure and improve our site's performance and make it better for you.
|cebs||bath.ac.uk||Deleted on session end||Used to track current Crazy Egg user session|
|cebsp||bath.ac.uk||Deleted on session end||Used to determine if a Crazy Egg survey should be shown|
|_ce.s||bath.ac.uk||24 hours||Used to track a Crazy Egg recording visitor session including unique ID, tracking host and start time|
|_gat_UA-809791-1||bath.ac.uk||24 hours||Used to limit the request rate to help filter out requests from bots|
|_gid||bath.ac.uk||24 hours||Registers a unique ID with a visitor to generate data on how the visitor uses the website|
|__qca||bath.ac.uk||1 week||Used to measure audience characteristics|
|_CEFT||bath.ac.uk||1 year||Used to store variants of pages assigned to visitors during Crazy Egg A/B tests|
|_ga||bath.ac.uk||1 year||Registers a unique ID with a visitor to generate data on how the visitor uses the website|
|_ga_LGFQSHWWE9||bath.ac.uk||1 year||Registers a unique ID with a visitor to generate data on how the visitor uses the website|
|_pykey_||bath.ac.uk||1 year||No information to detail the usage of this cookie|
We sometimes use tracking pixels that set cookies for third-party features on our site, such as maps, online videos or social networking features. The University and the third party can't gain personally identifiable information from these cookies, but they are used to track visitors across websites to help deliver online advertising which is relevant and engaging to the individual user.
We will ask for consent for these cookies to be set, and you'll need to accept these cookies if you wish to view the content.
|_gcl_au||bath.ac.uk||1 month||Used to track conversion events|
|_fbp||bath.ac.uk||3 months||Used to track views coming from Facebook|
|oribili_user_guid||bath.ac.uk||1 year||Used to count unique visitors|
|ln_or||bath.ac.uk||1 year||Used to determine if Oribi analytics can be carried out|
Some third-party cookies are used to help us understand the performance of our marketing activity and improve the relevance of the adverts you see. We also use these to show our adverts on other websites based on your visits to www.bath.ac.uk.
You can opt out of these third-party remarketing cookies by changing your preferences on the cookie banner on our website, or on each domain's opt-out page.
|_gid||cloudflare.com||24 hours||Registers a unique ID with a visitor to generate data on how the visitor uses the website||Performance and analytics|
|_gaexp||cloudflare.com||90 days||Used to store IDs of A/B testing experiments and sessions||Performance and analytics|
|_gcl_au||cloudflare.com||90 days||Used to track conversion events||Advertising|
|_ga, _ga_PHVG60J2FD||cloudflare.com||13 months||Registers a unique ID with a visitor to generate data on how the visitor uses the website||Performance and analytics|
|_mkto_trk||cloudflare.com||13 months||Used to collect analytics data on site behaviours||Performance and analytics|
|_fbp||crazyegg.com||1 month||Used to track views coming from Facebook||Performance and analytics|
|ceac||crazyegg.com||11 months||Account number||Performance and analytics|
|cean||crazyegg.com||11 months||Anonymous ID number||Performance and analytics|
|cean_asoc||crazyegg.com||11 months||Used to associate anonymous ID with logged in user||Performance and analytics|
|ce_login||crazyegg.com||11 months||Used to remember the last email address used to login||Performance and analytics|
|_ce.s||crazyegg.com||11 months||Used to track a Crazy Egg recording visitor session including unique ID, tracking host and start time||Performance and analytics|
|_ga_3ZCB7HTL5X||crazyegg.com||1 year||Registers a unique ID with a visitor to generate data on how the visitor uses the website||Performance and analytics|
|_ga, _ga_FC2Q3EBBDS||crazyegg.com||20 months||Registers a unique ID with a visitor to generate data on how the visitor uses the website||Performance and analytics|
|IDE||doubleclick.net||6 months||Used to display Google Ads on non-Google sites||Performance and analytics|
|dpr||facebook.com||1 week||Used to tailor rendering based on browser window size||Performance and analytics|
|wd||facebook.com||1 week||Used to store statistics on browser window size||Performance and analytics|
|datr||facebook.com||13 months||Used to identify browser sessions trying to access Facebook for security purposes||Performance and analytics|
|oo||facebook.com||13 months||Used to store user preferences on adverts from Meta based on third-party activities||Performance and analytics|
|sb||facebook.com||21 months||Used to measure browser properties||Performance and analytics|
|_ga, _ga_B8SKQ9HHPZ, _ga_X6LMX9VR0Y||analytics.google.com||13 months||Registers a unique ID with a visitor to generate data on how the visitor uses the website||Performance and analytics|
|_ga_BDJCJ7JL22||analytics.google.com||18 months||Registers a unique ID with a visitor to generate data on how the visitor uses the website||Performance and analytics|
|_ga_0V7JNYGWCC||analytics.google.com||23 months||Registers a unique ID with a visitor to generate data on how the visitor uses the website||Performance and analytics|
|DV||google.com||24 hours||Used to store user preferences and statistics||Performance and analytics|
|OTZ||google.com||1 month||Used to track site traffic information||Performance and analytics|
|1P_JAR||google.com||1 month||Used to collect statistics in order to display relevant Google Ads||Performance and analytics|
|AEC||google.com||6 months||Used to ensure requests are made by a user and not other sites||Performance and analytics|
|NID||google.com||6 months||Used to store user preferences and statistics||Performance and analytics|
|__Secure-1PSIDCC||google.com||1 year||Used to access specific options and services||Performance and analytics|
|__Secure-3PSIDCC||google.com||1 year||Used to collect statistics in order to display relevant Google Ads||Performance and analytics|
|SIDCC||google.com||1 year||Used to protect user data from unauthorised access||Functionality|
|AID||google.com||13 months||Used to link activity between different devices||Performance and analytics|
|APISID, SAPISID||google.com||13 months||Used to collect statistics in order to display relevant Google Ads||Performance and analytics|
|CONSENT, SOCS||google.com||13 months||Used to store user preferences regarding cookie choices||Performance and analytics|
|HSID, SID||google.com||13 months||Used to prevent fraudulent activity||Performance and analytics|
|_Secure-ENID||google.com||13 months||Used to collect statistics in order to display relevant Google Ads||Performance and analytics|
|_Secure-1PAPISID, SSID||google.com||13 months||Used to display relevant Google Ads||Performance and analytics|
|__Secure-1PSID||google.com||13 months||Used to access specific options and services||Performance and analytics|
|__Secure-3PSID||google.com||2 years||Used to collect statistics in order to display relevant Google Ads||Performance and analytics|
|AEC||google.co.uk||6 months||Used to ensure requests are made by a user and not other sites||Performance and analytics|
|NID||google.co.uk||6 months||Used to store user preferences and statistics||Performance and analytics|
|APISID, SAPISID, _Secure-ENID||google.co.uk||13 months||Used to collect statistics in order to display relevant Google Ads||Performance and analytics|
|HSID, SID||google.co.uk||13 months||Used to prevent fraudulent activity||Performance and analytics|
|_Secure-1PAPISID, SSID||google.co.uk||13 months||Used to display relevant Google Ads||Performance and analytics|
|__Secure-1PSID||google.co.uk||13 months||Used to access specific options and services||Performance and analytics|
Visit Google to:
|CMBMP||ipinyou.com||1 month||Used to deliver adverts and track transactions||Performance and analytics|
|PYID||ipinyou.com||18 months||Used to deliver adverts and track transactions||Performance and analytics|
|AnalyticsSyncHistory||linkedin.com||30 days||Used to store information about the time a sync took place with the lms_analytics cookie||Performance and analytics|
|BizographicsOptOut||linkedin.com||10 years||Used to determine opt-out status for non-members||Performance and analytics|
|lang||ads.linkedin.com||Deleted on session end||Used to store user preferences related to language settings||Performance and analytics|
|lang||linkedin.com||Deleted on session end||Used to store user preferences related to language settings||Performance and analytics|
|lidc||linkedin.com||24 hours||Used for data centre selection||Performance and analytics|
|bcookie||linkedin.com||21 months||Sets a unique identifier to detect LinkedIn access abuse||Performance and analytics|
|bscookie||linkedin.com||1 year||Used for remembering that a logged in user is verified by two factor authentication and has previously logged in||Performance and analytics|
|_guid||linkedin.com||90 days||Used to identify a LinkedIn Member for advertising through Google Ads||Performance and analytics|
|JSESSIONID||linkedin.com||Deleted on session end||Used for Cross Site Request Forgery (CSRF) protection and URL signature validation||Performance and analytics|
|li_gc||linkedin.com||2 years||Used to store cookie consent preferences||Performance and analytics|
|li_giant||linkedin.com||7 days||Indirect indentifier for groups of LinkedIn Members used for conversion tracking||Performance and analytics|
|li_mc||linkedin.com||6 months||Used as a temporary cache to avoid database lookups for a member's consent for use of non-essential cookies and used for having consent information on the client side to enforce consent on the client side||Performance and analytics|
|li_fat_id||linkedin.com||30 days||Member indirect identifier for Members for conversion tracking, retargeting, analytics||Performance and analytics|
|li_sugr||linkedin.com||90 days||Used to make a probabilistic match of a user's identity outside the Designated Countries||Performance and analytics|
|lms_ads||linkedin.com||30 days||Used to identify LinkedIn Members off LinkedIn for advertising||Advertising|
|lms_analytics||linkedin.com||30 days||Used to identify LinkedIn Members off LinkedIn for analytics||Performance and analytics|
|sdsc||linkedin.com||Deleted on session end||Signed data service context cookie used for database routing to ensure consistency across all databases when a change is made||Performance and analytics|
|UID||scorecardresearch.com||720 days||Cookie used for market and user research||Advertising|
|UserMatchHistory||linkedin.com||30 days||LinkedIn Ads ID syncing||Advertising|
|_ttp||tiktok.com||13 months||Used to measure the performance of advertising campaigns on TikTok||Advertising|
|_hjSessionUser_1712377||unibuddy.co||1 year||Used to deliver the UniBuddy popcard experience||Necessary|
|OptanonAlertBoxClosed||unibuddy.co||1 year||Used to deliver the UniBuddy popcard experience||Necessary|
|OptanonConsent||unibuddy.co||1 year||Used to deliver the UniBuddy popcard experience||Necessary|
|_cf_bm||vimeo.com||24 hours||Used to filter requests from bots||Performance and analytics|
|_clsk||vimeo.com||24 hours||Used to connect multiple page views by a user into a single clarity session recording||Performance and analytics|
|_gid||vimeo.com||24 hours||Registers a unique ID with a visitor to generate data on how the visitor uses the website||Performance and analytics|
|_uetsid||vimeo.com||24 hours||Used to track views coming from Bing Ads||Performance and analytics|
|AF_SYNC||vimeo.com||1 week||Used to collect analytics data on embedded Vimeo video plays||Performance and analytics|
|_gcl_au||vimeo.com||1 month||Used to track conversion events||Advertising|
|_fbp||vimeo.com||3 months||Used to track views coming from Facebook||Performance and analytics|
|g_state||vimeo.com||6 months||No information to detail the usage of this cookie||Performance and analytics|
|_abexps, vuid||vimeo.com||1 year||Used to collect analytics data on embedded Vimeo video plays||Performance and analytics|
|_clck||vimeo.com||1 year||Used to persist the clarity user ID and preferences stored in related cookies||Performance and analytics|
|OptanonConsent||vimeo.com||1 year||Used to set user preferences regarding cookies||Performance and analytics|
|afUserId||vimeo.com||13 months||Used to collect analytics data on embedded Vimeo video plays||Performance and analytics|
|_ga, _ga_126VYLCXDY||vimeo.com||13 months||Registers a unique ID with a visitor to generate data on how the visitor uses the website||Performance and analytics|
|_tt_enable_cookie||vimeo.com||13 months||Used to store cookie consent data||Performance and analytics|
|_ttp||vimeo.com||13 months||Used to measure the performance of advertising campaigns on TikTok||Performance and analytics|
|_scid||vimeo.com||13 months||Sets a unique identifier to allow third-party targeted adverts||Performance and analytics|
|_uetvid||vimeo.com||13 months||Used to track views coming from Bing Ads||Performance and analytics|
Third-party cookie policies
- Crazy Egg
- GeckoForm and GeckoChat
- Google Analytics
- Google Advertising
- Microsoft Forms
Email and online forms
We collect the following information:
- physical contact information
- online contact information
- demographic data
- preference data
We will use this data for:
- completion and support of the current activity
- contacting visitors for marketing of services or products
In all cases, we will only use this information for the stated purpose.
Pages with forms should include a statement on how we will process data submitted to them.
We collect this data so that we can send you news and information which is relevant to your needs and interests.
If you would like your data to be removed, contact the Data Protection Officer, email@example.com
Contact us about this policy
If you have any questions about this statement or concerns about your data, contact us at firstname.lastname@example.org or:
Department of Marketing
University of Bath
Owner: Marketing Department
Version number: Not specified
Approval date: September 2023
Approved by: Rhian Griggs, Head of Digital
Date of last review: 24 October 2023