University of Bath School of Management University of Bath School of Management

School of Management team are L'Oréal Brandstorm UK National Winners 2015

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L'Oreal Brandstorm

A team of three Bath School of Management students: Katerina Tsironi (MSc in Management with Marketing), Destina Cavdar (MSc in Management with Marketing) and Marine Levillain (MSc in International Management), who formed the team ‘Dans Ma Valise’, have achieved the accolade of UK national winners at the 2015 L'Oréal Brandstorm competition.

L'Oréal Brandstorm is a prestigious international business simulation competition that allows students to experience stages of the brand management process and has been running annually since 1992. This year the competition theme is “Let Innovation Take Off”, with L'Oréal Travel Retail and Lancôme forming the case study students had to tackle. Students took on the role of an International Marketing Hub Director, analysing and proposing innovations to develop and ensure greater visibility for the Lancôme brand, which celebrates its 80th anniversary this year.

56 teams from universities across the UK participated in the competition. The first challenge included conducting market research concerning the travel retail sector with a focus on the Lancôme brand; eight teams were then selected as semi-finalists. During the semi-finals, ‘Dans Ma Valise’ designed a project aiming to enhance the customer experience in Lancôme’s duty free stores. After being selected for the national finals and presenting ideas to a panel of judges from L'Oréal, the team were selected as the UK national winners. The next challenge for the team will be representing the UK in the international finals at L'Oréal's global headquarters in Paris where they will have a chance to win €10,000.

‘Dans Ma Valise’ team member, and MSc Management with Marketing student, Destina Cavdar commented:

“This has been an amazing experience! We had the exceptional opportunity to work with professionals from L'Oréal and a creative agency as well as meeting new students from all over the UK. This competition gave us the opportunity to apply our knowledge around marketing that we enhanced during our year at the University of Bath.
We would like to thank our lecturers Dr Chris Archer-Brown, Dr Haiming Hang and Dr Dimitris Paraskevopoulos who really helped us to put our ideas together and develop our winning project by providing us with feedback and their expertise.”


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General Notes For Editors:

The School of Management is one of the UK's leading business schools. Currently ranked 1st for Student Experience (Times Higher Education 2015) and 1st for Business Studies (The Times & Sunday Times University Guide 2016), we are a leading centre for management research - placed 8th in the UK in the latest REF2014.

We are one of a select number of international business schools accredited by EQUIS, the European Foundation for Management Development's quality inspectorate and the Bath MBA has been accredited by the Association of MBAs (AMBA) since 1976.

The centrality of research to teaching is an essential feature of all our programmes. The School offers a full range of programmes from undergraduate to postgraduate up to PhD level and post-experience programmes including the world-ranked Bath MBA. The School also provides tailored executive development programmes for middle and senior management.

The School of Management has a faculty of over 100 teaching and research staff, including visiting academics, with a professional support team of around 90 managerial and administrative staff. Research income averages £2 million per annum. There are approximately 2,400 students in total comprising some 150 MBA students, over 500 Master’s students, 250 full- and part-time research students, and over 1500 undergraduates following BSc degrees.