University of Bath School of Management University of Bath School of Management

Students association hosts creative directors in first official event

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The School of Management Students Association (the SoMSA) hosted their first official event on 25 February 2016. It was titled 'Is strategy essential to creativity?' and featured presentations from leading experts in the creative industry.

Ian Wharton, author and Creative Director at AKQA, and Bryn Atwell, Creative Director at Blue Hive, spoke about solving business problems creatively. They also participated in a panel discussion chaired by lecturer in advertising theory Dr Robert Heath.

Ian also announced AKQA’s leadership of the exciting Future Lions external website competition. The initiative is open to Bath students and the SoMSA are offering support for entrants.

Over 200 students attended the event, which had a fantastic response. Jerome Greutmann from the SoMSA said:

I'm particularly proud of my team for bringing together students with these three luminaries in the creative industry - the response has been fantastic and all suggestions that have come to us will be directly implemented in the planning of our next events.

Since its launch, the SoMSA has supported student participation in competitions including the Google Online Marketing Challenge and L'Oréal Brandstorm. They also work closely with the University and community on opportunities for students to engage with SMEs and charities.

For more information about the SoMSA please visit their Facebook page external website and follow them on Twitter external website.

About the speakers

Ian Wharton is the author of bestselling book 'Spark the Fire: How youthful thinking unlocks creativity' and Group Creative Director at global ideas and innovation company AKQA.

Bryn Atwell is the Creative Director at BlueHive, which handles the Ford Motor Company accounts across the whole of Europe and was responsible for the popular Sport England campaign 'This Girl Can'.

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General Notes For Editors:

The School of Management is one of the UK's leading business schools. Currently ranked 1st for Student Experience (Times Higher Education 2015) and 1st for Business Studies (The Times & Sunday Times University Guide 2016), we are a leading centre for management research - placed 8th in the UK in the latest REF2014.

We are one of a select number of international business schools accredited by EQUIS, the European Foundation for Management Development's quality inspectorate and the Bath MBA has been accredited by the Association of MBAs (AMBA) since 1976.

The centrality of research to teaching is an essential feature of all our programmes. The School offers a full range of programmes from undergraduate to postgraduate up to PhD level and post-experience programmes including the world-ranked Bath MBA. The School also provides tailored executive development programmes for middle and senior management.

The School of Management has a faculty of over 100 teaching and research staff, including visiting academics, with a professional support team of around 90 managerial and administrative staff. Research income averages £2 million per annum. There are approximately 2,400 students in total comprising some 150 MBA students, over 500 Master’s students, 250 full- and part-time research students, and over 1500 undergraduates following BSc degrees.