University of Bath School of Management University of Bath School of Management

Mike Lewis and co-authors receive Case Centre Award

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A case co-authored by Professor Mike Lewis has won the category for Production and Operations Management at the Case Centre Awards and Competitions 2017.

The awards recognise outstanding case writers and teachers around the world. They celebrate excellence in case writing, teaching and contribution to case method.

Zara: The World's Largest Fashion Retailer examines the business model and operations behind Inditex's flagship brand.

Mike partnered with Kasra Ferdows of Georgetown University and Jose A.D Machuca of Universidad de Sevilla, to update their multi-award winning Zara case from 2003.

The authors had followed events in the company and recognised that there was still a lot to learn. Mike said:

"The original Zara case was over ten years old and although still being widely used by educators around the world, we felt that it was time for an update."

Revisiting the case

In the last decade, Zara has continued to grow at a remarkable rate, prompting questions about its business model and whether a new operating system would be required to cope with the company's increasing size.

Mike said:

"We were all very keen to get back to La Coruña and see how this extraordinary business had maintained its advantage as it grew into the 'World's Largest Fashion Retailer'.

"I think the case is popular - essentially - because it tells the story, in a straightforward way, of an amazing operation."

Learn more about the case and download a copy. external website

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General Notes For Editors:

The School of Management is one of the UK's leading business schools. Currently ranked 1st for Student Experience (Times Higher Education 2015) and 1st for Business Studies (The Times & Sunday Times University Guide 2016), we are a leading centre for management research - placed 8th in the UK in the latest REF2014.

We are one of a select number of international business schools accredited by EQUIS, the European Foundation for Management Development's quality inspectorate and the Bath MBA has been accredited by the Association of MBAs (AMBA) since 1976.

The centrality of research to teaching is an essential feature of all our programmes. The School offers a full range of programmes from undergraduate to postgraduate up to PhD level and post-experience programmes including the world-ranked Bath MBA. The School also provides tailored executive development programmes for middle and senior management.

The School of Management has a faculty of over 100 teaching and research staff, including visiting academics, with a professional support team of around 90 managerial and administrative staff. Research income averages £2 million per annum. There are approximately 2,400 students in total comprising some 150 MBA students, over 500 Master’s students, 250 full- and part-time research students, and over 1500 undergraduates following BSc degrees.