Free beginner's guide to the media for scientists and engineers

The Science Media Centre is holding a free 'Introduction to the Media' event for scientists and engineers event on Friday 5 November 2010 at the Royal Institution in London from 12.30pm to 5pm with drinks afterwards.

Science has never been as prominent in the news as it is today and it is paramount that the issues be communicated correctly. We have some excellent science journalists in the UK, but the news stories will never be covered as accurately as we want them to be without the direct involvement of the experts themselves.

What is this event?

A beginner’s guide to the media, giving an insight into the way the news media works.  You will get a tour of some of the key issues, hearing from journalists, press officers and other scientists about:

  • the deadlines that journalists work to
  • the role of the editor
  • how journalists find stories
  • top tips for dealing with the media
  • the role of the press officer
  • the importance of engaging with the media

It isn't:

Traditional media training. This session will not prepare scientists for a confrontation with Paxman or Humphrys, and is not skills-based media training; but it will give a flavour of the media to help scientists understand its demands and make it easier for them to work with journalists.  It will also give them good reasons to forge closer ties with their press office.

Scientists who have previously attended this event say:

"It gave me a good insight into why the media view is so different- and makes me listen to the views expressed now in a different light."

"Have already had some contacts with the media, but was very nice to hear things from their point of view. Must be said, have not appreciated fully the time pressures they work under."

"I found the event very interesting and useful. I feel more comfortable with the idea of talking to journalists now."

Is it for you?

This is only for scientists and engineers who have not had much/any media experience before - we are very limited on space so please don't come along if you are already media trained or have lots of experience of dealing with journalists, or if you have been to a previous event at the SMC.

Finally - please do not request a place unless you are absolutely sure you can attend this session. Places are limited and we anticipate that the demand for places will be higher than we can accommodate.

To register for this event, please send an e-mail with your name and institutional e-mail address to

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