Learning Partnerships, Unit Catalogue 2009/10 |
AS20113: E-commerce principles and practice |
 Credits: |
10 |
| Level: |
Intermediate |
| Period: | This unit is available in... |
| Academic Year at Cirencester College | |
| Academic Year at City of Bath College | |
| Academic Year at Weston College | |
| Academic Year at Wiltshire College |
| Assessment: |
CW 100% |
| Supplementary Assessment: | Like-for-like reassessment (where allowed by programme regulations) |
| Requisites: |
Before taking this unit you must take AS10103 |
| Description: | Aims: This unit will equip learners with knowledge and skills about: * Identifying both the technical and commercial characteristics of E Commerce. * Learning how to analyse the probable impact, potential and challenges on businesses or organisations of deploying an E Commerce solution. * Identifying and critically examine the main technical requirements that underpin E-commerce solutions. * Equipping the student with sufficient knowledge and skills to - Plan for the development of an E Commerce solution - Design an E Commerce solution - Manage and develop an E Commerce solution - Publish market and present an E Commerce solution - Evaluate an E Commerce solution. Learning Outcomes: At the completion of the unit, learners should be able to: * Demonstrate an understanding of the technical and commercial characteristics of E Commerce, by demonstrating broad understanding of the - The current uses. - The design and functionality of existing solutions. - The current market, growth and potential. - Possible future trends and developments. * Analyse the probable impact, potential and challenges on businesses or organisations of deploying an E Commerce solution. * Plan a strategy for the deployment of an E Commerce solution, which must include a detailed briefing of the technical and security issues, requirements and procedures. * Plan and design an E Commerce solution. * Develop, build, manage and publish an E Commerce solution. * Critically evaluate, problem solve, test and present, an E Commerce solution. Skills: Academic skills - Research, analyse, compare and contrast, apply, evaluate. Practical skills - application design skills, development skills, presentation skills, programming and coding skills. Personal skills - time management, personal organisation, problem solving, and research. Communication skills - presentations, demonstrations, working with a client. Content: Characteristics - technical and commercial * Defining and positioning, scope, The Internet (features and communication), types, use of ecommerce, front end application and interface design, usability, accessibility, internationalisation, legal, ethical and moral issues. Impact and challenges * Risk assessment, impact on management, customer support, integrity of data, logistics, intellectual property and copyright threats, future growth and technology. Plan a strategy * Working with client, management strategy and client brief, identifying goals, marketing, implementation priorities, systems analysis, financial and risk assessment, supply side strategy, creating a security policy, security threats and solutions, Implications of E payment systems, international legal ethical and moral issues, meeting customer needs, content management, electronic payment systems, network, choice of hardware and software. Test, publish, evaluate, and present * Review with the client, usability testing, application testing, achieving web presence goals, have the clients and customers needs been met, problems solving, demonstrate application. Design, test, build and evaluate * Design, functionality, back and front end site design, testing, presenting, evaluating. |