Learning Partnerships, Unit Catalogue 2009/10 |
AS20122: Management skills for the health and fitness industry |
 Credits: |
10 |
| Level: |
Intermediate |
| Period: | This unit is available in... |
| Academic Year at City of Bath College | |
| Academic Year at Weymouth College |
| Assessment: |
CW 60%, OR 40% |
| Supplementary Assessment: | Like-for-like reassessment (where allowed by programme regulations) |
| Requisites: |
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| Description: | Aims: This unit enables students to gain the management skills necessary to function effectively within the health and fitness industry, including an overview of the many tasks that are expected of a manager. It also delivers the skills and underpinning knowledge to prepare a business plan and marketing strategy for a health or fitness business, and in so doing provides the opportunity for students to obtain the Central YMCA Qualification in Business and Marketing Skills for the Fitness Professional' as an additionality. Learning Outcomes: At the end of this unit students will be able to: * gain an understanding of the styles, roles and skills of managers * appreciate the importance of leadership in the management process * assess and evaluate human resource needs * review the management of physical resources * develop the skills necessary to produce a marketing strategy for a health / fitness business. Skills: * communication * information technology * basic management skills. Content: * management styles: autocratic, democratic, laissez-faire, empowerment * management roles and skills: planning, organising, monitoring, controlling, co-ordinating, delegating, morale, motivation, leadership, interpersonal skills, communicating, working relationships, team building, time management * human resource management: factors affecting performance, staff appraisal, performance targets * physical resource management: selection and acquisition, care and maintenance * business planning: researching an idea, setting up * marketing: strategic and tactical, market mix, audit, SWOT, PEST * consumer behaviour * business definition: mission and objectives, targeting and positioning, strategy formulation * business promotion: links to marketing, strategies. |