School of Management, Unit Catalogue 2009/10 |
MN50176: Strategic management |
 Credits:
| 6 |
| Level:
| Masters |
| Period: | Semester 2 |
| Assessment:
| CW 100% |
| Supplementary Assessment: | Like-for-like reassessment (where allowed by programme regulations) |
| Requisites:
| |
| Description: | Aims: Students will be introduced to the concepts and theoretical approaches to Strategic Management and be provided with a perspective of strategic management in practice. Learning Outcomes: The Unit's learning outcomes are for students to be able to: * Understand strategic situation analysis including macro-environmental analysis, industry structure, competitor profiling, market segmentation, strategic groups, internal analysis, and stakeholder influences on organisations. * Use rational approaches associated with the identification and selection of strategic alternatives to include: market-based strategic positioning, scale and non scale strategies, core competencies and resource-based strategies. * Appreciate the issues and practices of implementing chosen strategies. Skills: Key skills: data searching, gaining an understanding of what practitioners do facilitated by consideration of case studies and references to current industrial developments as reported in the business press. Self help group work is encouraged and feedback is given. Content: Key topics covered include the strategy process, main models of external and internal analysis of industries and businesses in the public and, primarily, private sectors, generic strategies, technology strategy, risk and uncertainty, alliances, mergers and acquisitions, corporate strategy, international and global strategies, strategic alternatives and choice, styles of strategic decision making and organizing to support strategy implementation. Although the unit focuses on Strategic Management from a UK perspective, aspects of international and comparative strategic approaches will be introduced throughout the course. |