School of Management, Unit Catalogue 2009/10 |
MN50425: MSc in Marketing dissertation |
 Credits:
| 30 |
| Level:
| Masters |
| Period: | Dissertation period |
| Assessment:
| CW 100% |
| Supplementary Assessment: | Like-for-like reassessment (where allowed by programme regulations) |
| Requisites:
| |
| Description: | This unit is only available to students on the MSc in Marketing. Aims: The dissertation involves a process of supervised research study for postgraduates aimed at developing an understanding of how: * To develop the students' ability to carry out an individual, scholarly, research project in depth in at least one particular area of marketing. * To give students the opportunity to identify a feasible research question and relate it to relevant literature and to develop a cogent, credible and sustained argument that addresses the research question. Learning Outcomes: By the end of the unit students will be able to: * define and answer a research question in a chosen area of interest; * conduct a literature review and/or develop a suitable conceptual framework; * develop a coherent academic argument with relevant empirical evidence and/or reference to appropriate theory, and/or linking together arguments from disparate literatures or disciplinary perspectives; * interpret the significance of any findings from relevant sources of quantitative or qualitative evidence; * provide a justifiable interpretation on existing information or provide an original view on an issue; * produce a dissertation that conforms to acceptable standards of presentation and expression within the marketing field. Skills: * Comprehensive and scholarly written communication (F/ A). * Ability to select, analyse and present numerical or non-numerical data where relevant (F/A). * Ability to select, summarise and synthesise written information from multiple sources (F/A). * Ability to develop rigorous arguments through precise use of concepts and models (F/A). * Ability to formulate a research question, then develop and present a justifiable & coherent answer (F/A). * Ability to produce work to agreed specifications and deadlines (F/A). * Ability to work independently, without close supervision of guidance (F/A). Content: The dissertation may address any area of marketing for which an adequate level of supervision can be offered and should make explicit reference to at least one important marketing issue or theme covered on the course. It will be the students' responsibility to choose their research area, organize their research activities and negotiate access with other organizations, if required. |