School of Management, Unit Catalogue 2007/08 |
MN30353 Creating and starting an entrepreneurial venture |
| Credits: 6 |
| Level: Honours |
| Semester: 1 |
| Assessment: CW70OR30 |
| Requisites: |
| Before taking this unit you must take MN20021 or take MN20082 |
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Aims: This elective focuses upon entrepreneurship and the management of small business. It is concerned with the nature of the creative process and the way in which this can be expressed in business. The Course is located within the context of the small business. It seeks to explain how new firms arise, survive and grow through harnessing entrepreneurial instincts and energies. It explores the control systems that are essential if such creative instincts are not to expose the firm to too great a degree of risk and how this is translated into a growth strategy.
Learning Outcomes: By the end of this unit, the student should be able to: * Critically assess a new venture business to determine its likely success or failure * Apply growth models to help determine future successful strategies * Have an awareness of the characteristics of entrepreneurs and how to predict their behaviour * Appreciate and influence the creative process of an entrepreneur. Skills: Intellectual Skills * the facility to apply subject-specific knowledge into a range of complex situations; F * a critical awareness of current issues and frameworks in entrepreneurship; T * the ability to acquire and analyse data, information and situations; to evaluate relevance and validity, and to synthesise it in the context of current new venture problems; T & A * an understanding of appropriate research and methodological techniques that allow detailed investigation into topical business issues and ability to use these skills to produce professional, critical reports in business and management. F&A Professional Practical Skills * operate effectively both independently as well as within teams and be able to make succinct presentations; F & A * be self-directed and able to act autonomously in planning and implementing projects at professional levels. & A& F Transferable/Key Skills * teamwork, report writing and presentation skills. F& A Personal/Interpersonal * the facility to communicate including presenting and marketing themselves and their ideas; preparation and production of effective business plans and reports; T, F&A * the ability to recognise intra/entrepreneurial risks and opportunities and to use their enterprise skills to the advantage of start-ups and firms in general. T & A Content: Among the topics covered are: the entrepreneurial perspective, creativity and the business idea, entrepreneurial risk, managing the business plan, financing a new venture and managing growth. |