Aims & Learning Objectives:
The aims of the unit are to provide students with an understanding of how strategists proactively shape the mission, objectives and strategies of their organisations within prevailing environmental and organisational constraintsThe learning objectives are for students to:
a. Gain systematic understanding of the theoretical insights and methodological approaches available to interpret and develop the competitive strategic position of the enterprise under complexity and uncertainty.
b. Become proficient at analysing specific situations using appropriate conceptual models allied to pragmatic, well-reasoned judgements with respect to the content of strategies and feasibility of implementation by contributing actively to class discussions and through careful preparation.
Content:
Topics include: the nature of corporate objectives and mission statements; analysing operating performance; the competitive market/industry environment; sources of rivalry; the value chain; assessing opportunities and threats; the development and application of core competences; strategies in growth, maturity and in declining sectors; managing ambiguity and complexity in the multi-firm (global) corporate environment. Case studies and readings are used to explore and interpret issues.
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