Aims & Learning Objectives:
The aims of unit are to provide students with an understanding of the management and control of international operations.
The learning objectives are for students to:
a. Be able to operate and make decisions in overseas business environments.
b. Be able to critically assess market entry decisions and conceptually understand the role of corporate strategy in the international business environment.
Content:
Topics include: The foreign direct investment decision; planned and incremental approaches. Country risk analysis and environmental scanning (political, economic, social). Managing and controlling operations in different cultural contexts. (e.g. technology transfer, the role of language, expatriate management, networks and supplier relationships). Regionalism and international business; technology and international business; political and social environment of international business.
The course will be supported by appropriate case material (e.g. Balkans, China, European Union).
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