Aims & Learning Objectives:
To enable students to understand the psychological principles of communication.
Students will be able to demonstrate an understanding of how meaning, discourse and rhetoric are constructed and interpreted.
Content:
The unit will cover the analysis of meaning, and on problems of interpretation and construction of meaning. through looking at rhetoric, semiotics, 'common ground', discourse, narrative and metaphor. There will be material on the psychology of intra and inter group communication, and on general theories of communication; medium and message issues, and formal and informal channels of communication. Culture and context, both macro and micro, will be explored.
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