Learning Partnerships, Unit Catalogue 2008/09 |
AS10124 Historical & contextual culture |
| Credits: 5 |
| Level: Certificate |
| Semester: 1 at Wiltshire College |
| Assessment: CW 30%, OT 70% |
| Requisites: |
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Aims: This unit aims to increase the student's awareness of the historical, cultural and social context in which the arts in general and media / multimedia in particular develop. It will also promote an understanding of the economic and commercial environment in which media / multimedia operates and will show how media, messages and modes of publishing interact.
Learning Outcomes: By the end of this unit the student should be able to demonstrate an understanding of the historical development of the arts in general and media / multimedia in particular. Identify ownership and control of means of production and distribution of media / multimedia. Understand the nature of models of target audiences in developing varieties of media and multimedia production. Critically analyse the social impact of the media and multimedia. Skills: The intellectual skills to discuss, analyse and describe. Content: Historical development: e.g. Overview of significant technical developments affecting the development of society up to the twentieth century - e.g. printing press, photography, phonograph. Emergence and development of popular newspapers, radio, film, television, cable, satellite, video tape, computers, CDs, Internet, CD ROMs, world wide web, multimedia products. Ownership and control: e.g. Media and design companies - private and public; media and design institutions; sources of capital and investment; state, public, private, corporate, community finance; advertising revenues; state control; censorship and legislation; distribution networks; changing technologies. Target audiences: e.g. General and potential audiences, market segmentation, popular culture, audience groups - e.g. gender, race, religion, children, students, family, pressure groups, political parties. Social impact: e.g. Agenda setting, stereotyping, genre, mythologies, ideology, representation. |