Learning Partnerships, Unit Catalogue 2008/09 |
AS10256 Business management and logistics in motorsport |
| Credits: 5 |
| Level: Certificate |
| Semester: 1 at Wiltshire College |
| Assessment: OT 100% |
| Requisites: |
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Aims: The aims of this unit are to:
* appreciate the importance of budgeting for a motorsport based business; * evaluate the impact of sponsorship in the motorsport industry; * determine the organisational requirements of a motorsport team; * develop managerial skills in a motorsport environment. Learning Outcomes: At the end of this unit students should be able to: * understand the legal and practical requirements of a sponsorship package; * maximise the benefits to all parties entering into a sponsorship package; * define legal and statutory requirements relating to the operation of a motorsport team with due regard for legal, regulatory, ethical and social requirements; * understand the statistical and logistical requirements of a motorsport team; * understand the human resource implications for an organisation working in motorsport; * develop productive working relationships with colleagues and stakeholders; * manage finances for a given area of responsibility; * provide leadership in a given area of responsibility. Skills: During the unit students should gain the following skills: Intellectual: * arbitrating between team and sponsor requirements (F) * formulating outcomes (F) * making and defending decisions (F) * negotiation with involved parties (F) Professional: * making written and verbal presentations (F) * representing the interests of an organisation (F) * facilitation and negotiation (F) Practical: * plan a team's marketing and publicity campaign (T,A) * organise the sponsorship package for a motorsport event (T,A) * maximise the benefits to a sponsor, before, during and after an event (T,A) * plan a team's involvement in a motorsport event (T,A). * prepare a service schedule for a motorsport event (T,A) * use of spreadsheet packages (T,A) Key: * writing reports (A) * applying numerical techniques (A) Content: This unit includes: * sponsorship * programme budgeting * marketing * corporate hospitality * media interaction * world market place * Customs and Excise requirements * time management * support vehicle organisation and legal requirements * staff, vehicle and parts synchronisation * team structures and management * employment law * event protocols * stock control systems and component life * health and safety * human resources. |