Learning Partnerships, Unit Catalogue 2008/09 |
AS20204 Managing marketing activities |
| Credits: 3 |
| Level: Intermediate |
| Semester: 1 at Action on Addiction |
| Semester: 1 at City of Bath College |
| Semester: 1 at Swindon College |
| Semester: 1 at Weston College |
| Semester: 1 at Wiltshire College |
| Semester: 2 at City of Bristol College |
| Semester: 2 at Swindon College |
| Semester: 2 at Weston College |
| Semester: 2 at Wiltshire College |
| Assessment: CW 100% |
| Requisites: |
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Aims: The aim of this unit is to provide students with an understanding of marketing and the tools which can be applied in managing marketing activities. It will also address the identification and monitoring of the needs of internal and external markets and stakeholders, evaluating how these can be met within organisational constraints. The learners' responses should be based upon an organisation in which they have full/part time work or on a case study.
Learning Outcomes: By the end of the unit a student will be able to: 1. Identify their organisation's mission statement, aims and objectives and identify how these affect your planning; 2. Explain how stakeholders influence their organisation; 3. Apply the principles of marketing to research, analyse and determine the organisations current and future position in the sectors or markets in which it operates; 4. Use a range of planning techniques to devise and implement a marketing plan that contributes to the achievement of organisational objectives; 5. Monitor and evaluate the effectiveness of marketing plans. Skills: Intellectual (taught and assessed) - marketing theories and practice, stakeholders analysis, internal and external influences. Professional (facilitated, taught and assessed) - marketing strategy and planning Practical (facilitated and assessed) - presenting a case, thinking with a stakeholder / market focus Key Skills (facilitated - assessed through other units) - this unit will support students in the demonstration of competence in professional and practical skills to be used in the workplace. Content: This unit concentrates on: * Identifying internal and external influences on an organisation * Looking at differences of needs and wants * Theories of marketing * Tools and techniques of marketing * Marketing strategy and planning * Stakeholder requirements. |