Department of European Studies & Modern Languages, Unit Catalogue 2008/09 |
EU30595 International marketing communications (French) |
| Credits: 6 |
| Level: Honours |
| Semester: 1 |
| Assessment: EX 60%, PR 40% |
| Requisites: |
| Before taking this unit you must take MN20081 |
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Aims: To develop students' understanding of the applications of the principles of marketing from their Second Year and ally it to their own experience on placement, passing on to the international context. It also aims to place the marketing function within social and organisational networks of communication.
Learning Outcomes: On completion of the Unit the student will have an appreciation of the interplay between the social, political and practical elements of the marketing mix within (particularly though not exclusively) the context of advertising, and be able to demonstrate this knowledge through seminar presentations on a given communications brief, and examination performance. Skills: Skills in critical analysis, conceptual thinking, precision in the use of written and spoken language, exercise of independent judgement, reasoned argument, teamwork and the planning/conduct/reporting of non-quantitative research are developed and assessed in this unit. Language skills are also developed in this unit. Content: To include: * The ubiquity of the advertising communications message; * Communications theory and practice: mass communications, PR and crisis management; * Cultural elements and their potential and actual outcomes on the marketing mix; * Social evolutions and their impact on marketing; * Case studies; * Student communications strategy presentations. |