My work involved developing Burberry’s Customer Relationship Management (CRM) programme. The new CRM that we developed is responsive and can anticipate future buyer activity. In order to do that we researched patterns of buyer behaviour. I also worked on analysing data to assist Burberry in making informed business decisions.

Applying academic skills in the real world

I loved being able to apply my skills outside of the lecture theatre. It was great to be able to make decisions that had real-world impact and measurable results.

I now realise how important practical work experience is once you graduate. I believe this placement has improved the quality of my science degree.

Focusing future career options

I learned key skills that are transferable to my studies, and the experience has given me focus. I found my placement to be invaluable for both my degree and personal development.

I now know the sort of sectors I can see myself working in for the future. I would definitely consider working in the area of my placement. There are lots of exciting opportunities in the fashion industry.