University of Bath

Uploading video for use on the website

How to get your video content uploaded to Vimeo or YouTube.

Which one to use - Vimeo or YouTube

We use both platforms for different purposes. If you want to embed the video on the University website, you should always use Vimeo. This is because we can control whether ads are presented to the user after the video has played.

We also upload some videos to YouTube for users to discover while browsing there. You should not embed videos uploaded to YouTube on the University website.

Preparing for upload

To upload a video, you need to make sure you have prepared all the following:

  • a clear, descriptive title for your video
  • a short description of the video that includes its purpose, intended audience, and any links to more information or disclaimers
  • a list of tags, separated with commas, for the video
  • a subtitle or closed-caption file whenever possible
  • the required privacy setting for the video
  • the video file in an acceptable format

You can upload videos yourself or you can ask Digital Marketing & Communications to do it for you. If AV are producing a video for you, they will often upload it to the appropriate service themselves, in which case there is no need to contact Digital.

Uploading it yourself

If you upload a video yourself, make sure you are aware of all the technical requirements, such as the correct aspect ratio. Contact Digital at to request Vimeo and YouTube login details if you don't already have them.

Requesting a video upload

To make a request for uploading video, email us at

In your email, please include all information about the video listed above. You will also need to provide a link to the video file in files.bath or other file transfer service (Dropbox and WeTransfer both work).

If you would like a video previously hosted in Panopto to be uploaded, you will need to download it yourself and then send it to us. If you need assistance retrieving videos from Panopto, you should contact AV.

Tagging videos

To improve the visibility of your video you should apply tags to it. Both Vimeo and YouTube use tags to make videos easier to find.

Tags should be one or two words used to categorise the video. For instance a video about an MEng course in Integrated Mechanical and Electrical Engineering, might be tagged with "engineering, mechanical, electrical, bath, university, meng, undergraduate, degree". Between 5 and 10 tags is the ideal number.

When supplying tags to us please do so in a comma-separated list, as that is how they are accepted by both Vimeo and YouTube.

Acceptable video formats

Both Vimeo and YouTube accept many different file formats, however best results are achieved with the .mp4 format. It offers high quality at a low filesize. Whenever possible you should request your videos as .mp4 or convert them into .mp4. Handbrake is a popular and easy to use conversion tool, available for free as open source software.

If your video is not available in .mp4 format, both .avi and .mov formats can be used, but only if .mp4 is not available.

Video transcription

It is important to make sure every video displayed on the website has the appropriate transcript so that they are accessible to all web users. Transcripts can be generated in YouTube or by a third party transcript software. Find out how to transcribe your video.

Video privacy settings

Vimeo allows us to set the privacy level on our videos so that they can only be viewed by those who have a direct link to the video, or when we have embedded it on the site. You can read about all of Vimeo's privacy levels in their support documentation.

If you have a video that you would like viewable only by a select group of people (offer holders for a particular course, for example), or when it is embedded on our site, please let us know.

YouTube has similar settings, but because we use it primarily for shared content, most videos are uploaded at the most permissive level. If you need us to upload it at a different level, please let us know.