University of Bath

Masters dissertations

MSc International Management

Reimagining the Broken Utility Model How Opening up the Electricity Distribution Network Will Animate Market Competition: A New York and California Case Study of Restructuring the Utility Business Model

Christopher Castaldo, 2018

How Are Hotel Managers in Rethymno, Crete Affected by External Radical Change and How Do They React?

Chamogeorgakis Padeli-Patrick, 2018

An investigation into how privacy concerns and associated factors can influence the acquisition and usage of voice controlled smart speakers

Johannes Gerdes, 2018

Country of Origin Effect on Consumer willingness to Purchase Foreign Brands: The case of Chinese Smartphones in the UK.

ZHI CHAO LIM, 2018

Knowledge Transfer via International Workers: Experiences, Social Identity Impacts and Organisational Practices - A Study of Chinese Professional Workers at the UK Workplace

Zhang Qicheng, 2018

PERCEPTIONS OF MASCULINE AND FEMININE LEADERSHIP EFFECTIVENESS IN ORGANISATIONAL HIERARCHIES: A CROSS-CULTURAL EXAMINATION

Lyon Reuben, 2018

Understanding the effect of social media influencers on Indian millennials' travel purchase decisions

Rishi Shah, 2018

Exploring The Efficient Supply Management Methods For Modular Furniture Industry When Engaging With International Suppliers

Wan-Ting Shan, 2018

Female Entrepreneurs and Gender Gap in Entrepreneurial intentions: A Comparison between China and the UK

Mengyun Xie, 2018

Reason-Based Indulgent Consumption: A Cross-Cultural Comparison of the UK and China

Yule Zhang, 2018

Understanding the effect of social media influencers on Indian millennials travel purchase decisions.

Rishi Shah, 2018

Influence of Intrinsic and Extrinsic Motivational Factors on Employee Engagement at a Multinational Corporation in India- A Case of KPMG India

Param Mehta, 2017

The Effect of Electronic Word of Mouth on the Purchase Intention of Indian Smartphone Consumers

Bashir Ahmed Safree, 2017

Beyond the "Bullwhip": Understanding Reputational Impact and Spill-Over in Supplt Chain Misconduct Incidents

Benjamin Klink, 2017

DRIVING CUSTOMER ENGAGEMENT THROUGH SOCIAL MEDIA

Chandler Millard, 2017

What predicts Chinese consumers use and intention to use cross-border e-commerce platforms: the roles of TAM, trust and consumer ethnocentrism

Chenqian Ni, 2017

Entrepreneurial Intention and Cultural Differences: A Cross-cultural Analysis Comparing China and India

Jing Shi, 2017

A Cross-cultural Comparison of Multinational Companies' Advertising Strategies in China and U.S.

Lina Wang, 2017

Achieving Synergies by Operational Restructuring in Cross-Border Mergers & Acquisitions in the Industrial Gas Sector

Marcel Zattler, 2017

A Cross-National Investigation into British and Thai Consumers' Intention to Use: Plastic Cards

Mingkhwan Muangmai, 2017

Exploring Consumers' Attitudes and Behaviours Towards Corporate Social Responsibility: A Comparative Study Between Jordan and the United Kingdom

Muthanna Hattar, 2017

The Investigation of Factors Affecting the Behavioural Intention to Adopt New Technology in Cinemas

Pingjai Meesomsakdi, 2017

To what extent does Corporate Social Responsibility (CSR) affect customers' awareness and loyalty in the supermarket industry: A comparative analysis between China and UK

Qianwen Xu, 2017

Influence of animal cruelty-free factor on purchase intention of toiletries and cosmetics products: A cross-national comparison between Thailand and USA

Sophichon Phagudom, 2017

COMPARATIVE INVESTIGATION BETWEEN INDIAN AND BRITISH CONSUMERS' SOCIAL MEDIA ACTIVITIES IN DIFFERENT PHASES OF THE TRAVEL EXPERIENCE.

Sunny Malesha, 2017

A comparative study of Chinese and British consumers' use behavior in the sharing economy in the transportation industry

Xingyue Cao, 2017

CSP of MNC Subsidiaries in Developing Countries

Xinyu Zhou, 2017

The Effect of Charismatic Leadership & Organizational Culture on the Perceived Organizational Performance in the Banking Sector in Developing Countries (THE CASE OF THE HASHEMITE KINGDOM OF JORDAN)

Yazeed Kawar, 2017

What are the biggest cross-cultural communication implications caused by cultural differences within a multinational firm?

Dristi Agrawal, 2017

Research question: Are Web Banner Advertisements effective in India?

Mallika Kakra, 2017

Disruptions in the supply chain: Supply chain resilience strategies and concepts as a solution.

Samuel Blaser, 2017

Reflective Report

Pik Wah Gim, 2017

Leadership styles and their influence on knowledge sharing in cross-functional teams: a case study

Aryapratheep Malini, 2016

The Business Case for Corporate Social Responsibility: Is it a Strategic Necessity for Improving Organisational Performance?

Croxton Nicola, 2016

HOW TO SUCCESSFULLY MANAGE PARTNERSHIP CAPABILITIES IN COLLABORATION BETWEEN PROFESSIONAL SERVICE FIRMS

Matolych Sofiia, 2016

The exploration of factors affecting purchase intention towards environmental friendly vehicle: The case of Thailand.

Limrabruen Korkiat, 2016

How is Global Supply Chain Responsiveness Affected and Managed on a Network Level in Relation to Risks of Disruptive Events like Natural Disasters?

Norbotn Else Margrethe, 2016

How can communication within cross-border teams improve the overall performance of a firm?

Arshad Luqmaan, 2016