Masters dissertations
MSc Marketing
Analysing the factors affecting the male purchase intentions that contribute to their brand loyalty in the skincare industry
Lakshya Agarwal, 2023
EXPLORING THE INFLUENCE OF VISUAL ADVERTISING FORMATS ON CONSUMER ATTITUDE IN ASSOCIATION WITH EQUESTRIAN RIDING HELMETS
Holly Coles, 2023
An Exploration of Internet Subcultures in the Context of Fashion Consumers
Lizelle Dsouza, 2023
COMPARING THE MOTIVATIONS FOR LISTENING TO POP AND CLASSICAL MUSIC FOCUSING ON SYMBOLIC CONSUMPTION OF MUSIC AS A CONCEPTUAL FRAMEWORK
Deniz Gourtekin, 2023
To what extent does AI-powered personalised advertising affect consumers’ perception of privacy in social media platforms and what is its relationship to feelings of exploitation and violation of privacy?
Borislav Guigov, 2023
The Efficacy of AI-Driven Marketing Techniques in Enhancing Consumer Engagement and Purchase Intentions in the Indian Fashion E-commerce Industry
Prasham Jain, 2023
How does Marketing Impact the Legitimation of the UK’s ENDS Market? A Qualitative Study
Pokala Kirthika, 2023
How does Marketing Impact the Legitimation of the UK’s ENDS Market? A Qualitative Study
Paul McCrimmond, 2023
Consumer perception and attitudes towards AI powered technology regarding the privacy of their financial data
Koushik Prem Kumar, 2023
Unveiling Packaging Preferences and Stereotypes: Insights from Young Male Skincare Consumers
Riya Roosie, 2023
The Influence of Contextually relevant Product Placements within movies on Brand Recall and Consumer Purchase Intentions
Ananya Shenoy Uppinangady, 2023
Influence of attitudes towards social media influencers and factors affecting consumers’ purchase intention on skincare products in Thailand.
Suvajanee Angsuphant, 2022
1 The Effect of Spokesperson Creditability on Brand Equity and Purchase Intention of Luxury Goods in Thailand
Nattamon Benjaveraphon, 2022
Experiential cause-related marketing factors effecting consumer purchase intentions
Samantha Braund, 2022
E-Marketplace Platform Strategy and the Effect on Customer Purchasing Intention
Peerda Chinwatanakit, 2022
Second-hand clothing (SHC): the mediator roles of consumption value and personal traits in the relationship of contamination concern and purchase intentions in China
Yuanhui He, 2022
The Paradoxical Consumer Behaviour in Buying Stigmatised Products: Exploring Second-Hand Luxury Consumption in Egypt
Salma Hegazy, 2022
: A study exploring factors influencing Generation Z online shopping in the UK: What can brands do better using machine learning?
Kamya Huria, 2022
Possession attachment in a virtual environment: an exploratory study investigating the factors that can facilitate possession attachment in the digital space
Nizamuddin Jamadar, 2022
Celebrities and Social Media Influencers: are they one and the same? A qualitative study on consumers’ perception of the fundamental difference between traditional celebrities and social media influencer
Megan Jones, 2022
Factors influencing consumers’ brand attitudes and brand loyalty in live streaming, evidence from China
Zhijun Lin, 2022
The Klimatsmart Consumer: Exploring Green Responsibilisation Among Swedish Consumers
Hanna Malmberg, 2022
“People are going to judge me because I'm not making my toddler do yoga and giving them bran flakes and homemade jam”: Neoliberal Feminism and the Commodification of Motherhood via Instagram Mumfluencers.
Eleanor McBride, 2022
Animal cruelty in luxury fashion: Does it affect the purchasing intention of generation Z consumers in the UK and how?
Tsvetana Nedyalkova, 2022
Mainstreaming Access to Fashion: An Investigation of the Barriers to the Growth of Rental Fashion
Melina Ozan, 2022
“How the COVID-19 Pandemic demonstrated the importance of Sensory Experience on Customer Purchasing Decisions within the Retail Industry”
Natalia Surowiec, 2022
The Utilization of Daily Life Scenarios in Luxury Pop-ups: A Case Study of Prada’s Wet Market in China
Xin Wen, 2022
The Influence of Green Service on Consumers' Green Purchase Intentions in The Context of E-commerce in China
Kelu Yu, 2022
Examining the effects of Chinese Key Opinion Consumer’s char acteristics on eWOM cr edibil
Zhizi Zuo, 2022
The impact of different attributes of mega-livestream e-commerce influencers on Generation Z consumers' online purchasing in China
Yiran Hao, 2021
The Effectiveness of Themes in Place Branding towards Chinese Young Generations
Ziye Zhu, 2021
The glamor phenomen redefined a study of the glamour aesthetic at The White Company
Marleen vant Riet, 2021
Applying Hofstede's cultural dimensions to the study of consumer impulse purchasing behavior in the fashion industry: an empirical analysis of Greek consumers
Gkiouli Mesi, 2021
1 Research Question: The impact of social media Influencers’ appropriation of elite sports: Does it add value or detract from the sport of boxing, brand image and how it is perceived?
Benedict Ferrari, 2021
Make-Up’ Sex: A Case Study Analysis into the Semiotics of Sexualised Product Branding and The Impact on Consumer Attitude
Freya Weston, 2021
How online brand experience impacts millennials’ brand attitudes towards fashion brands
Wadi Maalej, 2021
The impact of social media marketing and gender differences on brand equity in China's cosmetics industry
Weihan Gao, 2020
An exploratory study of the relationship between Instagram food influencer's review content and credibility towards consumer dining intentions in Hong Kong
Oi Ying Lau, 2020
Is Sports Marketing Missing The Mark? An Exploration Of The Changes In Consumer Perception Of Female Sports
Alexandra Bayliss, 2020
The Role of Live Streaming in Promoting Consumer Purchase Intentions at E-commerce in Thailand
Phunsup Jeraratcharatthorn, 2020
Customers' acceptance of horizontal extension of brands with different brand personality dimensions
Sangni Wu, 2020
Millennials perceptions towards online retargeted advertisements on social media
Suppasiri Balachandra, 2020
An exploration of the consumer-brand relationship within the context of a UK golf coach: What determines BRQ?
Courtney Boyes, 2020
The digital consumer decision journey to achieve E-Loyalty: A Mapping of FarFetch & Yoox - Net-A-Porter cases
Elisavet Vlachopoulou, 2020
Using Urumqi as a case study: Understanding foreign luxury brands' consumer behavior among Generation Y in Chinese tier 2 cities
Xiaorui Zhao, 2020
How differently do visual cues on product packaging affect the buying decisions of rural and urban consumers in India?
Charoo Agrawal, 2020
What are the factors that impact Indian subscribers to subscribe to more global OTT brands than domestic OTT brands?
Radhika Saraf, 2020
Luxury brands and overweight consumers in a world of body acceptance: user imagery investigation
Panagiota Gkotsi, 2020
Content Marketing: An exploration into how Wagamama is refocusing its strategy to further customer engagement during the COVID-19 pandemic?
Caitlin Sear, 2020
Factors influencing consumers' purchase intention towards organic food in Thailand
Natcha Nantawannakul, 2020
"""To be consequentialist, or non-consequentialist?"" An explorative study on University of Bath graduates' perception of Corporate Social Responsibility (CSR) initiatives undertaken by firms in the fashion industry during the spread of Coronavirus (Covid
Benedetta Sinigaglia, 2020
Managing Consumer Trust through Influencer Marketing: Eastern and Western perspectives - the case of Taiwanese fitness influencers.
Chun-Der Yeh, 2020
Sociodemographic characteristics and factors influencing purchase intention towards 100% RTD fruit juice in Thailand
Chanon.pdf Nuanim, 2020
Influencer Marketing on Instagram: Factors Affecting the Purchase Decisions of Young Females in Pakistan
HAMNA MATEEN, 2020
Reverse Intergenerational Influence in Consumer Behaviour Is There a Backward Intergenerational Influence Between Parents and Their Young Adult Offspring in Food Consumption Habits?
Sengupta Joya, 2020
EXPERIENTIAL CONSUMPTION: HOW HAS THE COVID-19 PANDEMIC TRANSFORMED THE EXPERIENTIAL CONSUMPTION AT THE COSMETICS AND APPAREL INDUSTRY IN GREECE
Stavroula Fafaliou, 2020
The effectiveness of E-commerce's Mass customization/Personalization of direct marketing on Thai consumer's trust and privacy concerns
Prapada Reeveerakul, 2020
How is the Impossible Foods campaign having an impact on eating behavioural change? Lessons for Social Marketing
Maria Tilson, 2020
Research on the influence of online reviews on customer purchase intention in service software with the moderating effect of the community's reputation: An empirical study based on the Chinese market
Yijing Wu, 2020