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Digital marketing and communications skills project

https://www.bath.ac.uk/projects/digital-marketing-and-communications-s…

Following the RFP process, Pickle Jar Communications have been chosen to provide expert support and training to the wider University digital community. ... 15 JAN 2018 to 15 FEB 2018. The first phase of the digital marketing and communications skills

Programme & Unit Catalogues - University of Bath

https://www.bath.ac.uk/catalogues/2021-2022/ee/EE30031.html

On completion of the course, the student should be able to understand the main operating features of digital communication systems, including the relative performance of the various modulation methods, the efficiency ... Content:. Digital modulation

Programme & Unit Catalogues - University of Bath

https://www.bath.ac.uk/catalogues/2020-2021/ee/EE30031.html

Requisites:. Description:. Aims & Learning. Objectives: To introduce students to more advanced topics in digital communication systems. ... Content:. Digital modulation techniques: review of binary modulation and demodulation; QPSK, OQPSK, MSK; QAM and

Programme & Unit Catalogues - University of Bath

https://www.bath.ac.uk/catalogues/2021-2022/mn/MN50335.html

Areas covered include: Strategic communications planning and execution; Digital and Mobile Communications; Promotional, corporate, tactical and long-term advertising. ... The 'Big Idea'; Advertising research methods; Advertising evaluation; Advertising

Programme & Unit Catalogues - University of Bath

https://www.bath.ac.uk/catalogues/2020-2021/mn/MN50335.html

Requisites:. Description:. Aims:. To provide participants with a comprehensive overview of modern brand communications theory and practice. ... Areas covered include: Strategic communications planning and execution; Digital and Mobile Communications;

Programme & Unit Catalogues - University of Bath

https://www.bath.ac.uk/catalogues/2021-2022/mn/MN30673.html

Understand, evaluate and apply a range of digital marketing practices to meet specific marketing objectives. ... Integrated marketing communications. Social media marketing and 'prosumption'. Influencer marketing and consumer identity.

Programme & Unit Catalogues - University of Bath

https://www.bath.ac.uk/catalogues/2021-2022/mn/MN30036.html

Aims:. To provide participants with a comprehensive overview of modern brand communications theory and practice. ... Areas covered include: Strategic communications planning and execution; Digital and Mobile Communications; Promotional, corporate,

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