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Programme & Unit Catalogues - University of Bath

https://www.bath.ac.uk/catalogues/2021-2022/mn/MN30673.html

Understand, evaluate and apply a range of digital marketing practices to meet specific marketing objectives. ... Understand the societal and cultural implications of digital marketing practices, with attention to both opportunities and risks.

Programme & Unit Catalogues - University of Bath

https://www.bath.ac.uk/catalogues/2019-2020/mn/MN30673.html

the Internet, Social media etc.) for successful business operations. Understand, evaluate and apply a range of digital marketing practices to meet specific marketing objectives. ... Understand the opportunities provided to marketers of successful digital

Programme & Unit Catalogues 2018/19 - University of…

https://www.bath.ac.uk/catalogues/2018-2019/mn/MN30673.html

the Internet, Social media etc.) for successful business operations. Understand, evaluate and apply a range of digital marketing practices to meet specific marketing objectives. ... Understand the opportunities provided to marketers of successful digital

Digital Content team

https://www.bath.ac.uk/teams/digital-content-team/

digital content standards. digital identity standards for the University and social media platforms. ... the University blogging platform. University editorial groups. digital copyright infringement. We also support the central Marketing team in the

Management MSc

https://www.bath.ac.uk/courses/postgraduate-2024/taught-postgraduate-c…

Unit. MSc Management. MSc in Management with Marketing. MSc in Management with Operations. ... Not available. Not available. Digital marketing society . Optional. Compulsory. Optional. Optional.

Programme & Unit Catalogues 2022/23 - University of…

https://www.bath.ac.uk/catalogues/2022-2023/mn/MN50703.html

Integrated experiential learning is an important part of this unit, which introduces marketing terms, principles, concepts, and strategies, on- and off-line. ... products lifecycles and new product development, brand strategy, marketing communications,

Succeeding in Bath's international environment

https://www.bath.ac.uk/case-studies/succeeding-in-baths-international-…

Working for a global organisation. I am in the Digital Marketing team at Unilever; one of the biggest FMCG companies worldwide. ... I graduated with an MSc in Marketing with Distinction, which is something I am proud of.

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Programme & Unit Catalogues 2018/19 - University of…

https://www.bath.ac.uk/catalogues/2018-2019/mn/MN50703.html

be able to apply relevant current theory in Marketing to practical and complex situations. ... products lifecycles and new product development, brand strategy, marketing communications, and the impact of digital. .

Ajaz Q.K Ahmed MBE: oration

https://www.bath.ac.uk/corporate-information/ajaz-q-k-ahmed-mbe-oratio…

The two undergraduates were Ajaz Ahmed and Simon Jefferson. The business,AKQA, would go on to become the 2000 employee strong digital marketing leader from Amsterdam to Auckland. ... He comes to campus to help groups such as Bath Entrepreneurs and funds

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Strategic Retailing MSc

https://www.bath.ac.uk/courses/postgraduate-2024/taught-postgraduate-c…

Here’s some combined data from two related courses, our MSc in Marketing and MSc in Management:. ... Job functions of 2021-22 graduates:. 43% work in marketing and advertising.

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