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Programme & Unit Catalogues - University of Bath

https://www.bath.ac.uk/catalogues/2019-2020/mn/MN50703.html

An appreciation of the concepts, frameworks and activities that comprise strategic marketing and its role as a management function and organisational philosophy. ... products lifecycles and new product development, brand strategy, marketing communications

ChallengeCPD Public Engagement with Research Module Final …

https://www.bath.ac.uk/publications/report-on-co-producing-a-public-en…

working with the media.  Digital Marketing & Communications e.g. social media training. ... volunteering with youth groups, coordinating Pint of Science events, and using digital platforms to engage with different audiences.

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