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Programme & Unit Catalogues - University of Bath

https://www.bath.ac.uk/catalogues/2021-2022/mn/MN30673.html

Understand how a network society and digital marketing (e.g. the Internet, Social media etc.) affect marketing practices and social life. ... Indicative content includes:. Digital marketing and digital marketing strategies. History of a network society

Programme & Unit Catalogues - University of Bath

https://www.bath.ac.uk/catalogues/2020-2021/mn/MN30673.html

Understand the strategic importance of network society and digital marketing (e.g. ... Understand the opportunities provided to marketers of successful digital marketing practices and their risks.

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