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Course & Unit Catalogues 2023/24 - University of…

https://www.bath.ac.uk/catalogues/2023-2024/mn/MN52068.html

Indicative content includes:. History and development of digital marketing. Digital marketing and the genesis of social media. ... Big data, algorithms, and digital marketing society. Self-identity in a digital world.

Course & Unit Catalogues 2023/24 - University of…

https://www.bath.ac.uk/catalogues/2023-2024/mn/MN30673.html

Understand how a network society and digital marketing (e.g. the Internet, Social media etc.) affect marketing practices and social life. ... Indicative content includes:. Digital marketing and digital marketing strategies. History of a network society

Marketing MSc

https://www.bath.ac.uk/courses/postgraduate-2024/taught-postgraduate-c…

marketing and its role in society. Key benefits. Combine the latest marketing research with industry practice to go beyond the theory. ... Deepen your understanding of contemporary marketing. Our faculty are experts in marketing to consumers,

Course & Unit Catalogues 2023/24 - University of…

https://www.bath.ac.uk/catalogues/2023-2024/mn/TMMN-AWM77.html

Analysing grand challenges in business and society. 10 Credits. Optional Units: Select 1 unit from the following list:. ... Digital marketing society. 5 Credits.

Course & Unit Catalogues 2023/24 - University of…

https://www.bath.ac.uk/catalogues/2023-2024/mn/TMMN-AFM74.html

Responsible marketing. 5 Credits. Compulsory Units:. Unit Code. Title. Digital marketing society. ... Marketing communications; strategy and practice. 10 Credits. Optional Units: Select 10 credits from the following list:.

Course & Unit Catalogues 2023/24 - University of…

https://www.bath.ac.uk/catalogues/2023-2024/mn/TMMN-AFM77.html

Analysing grand challenges in business and society. 10 Credits. Optional Units: Select 1 unit from the following list:. ... Digital marketing society. 5 Credits.

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