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Course & Unit Catalogues 2023/24 - University of…

https://www.bath.ac.uk/catalogues/2023-2024/mn/MN52068.html

Indicative content includes:. History and development of digital marketing. Digital marketing and the genesis of social media. ... Big data, algorithms, and digital marketing society. Self-identity in a digital world.

Course & Unit Catalogues 2024/25 - University of Bath …

https://www.bath.ac.uk/catalogues/2024-2025/mn/MN52068.html

Indicative content includes:. History and development of digital marketing. Digital marketing and the genesis of social media. ... Big data, algorithms, and digital marketing society. Self-identity in a digital world.

Course & Unit Catalogues 2024/25 - University of Bath …

https://www.bath.ac.uk/catalogues/2024-2025/mn/MN30673.html

Understand how a network society and digital marketing (e.g. the Internet, Social media etc.) affect marketing practices and social life. ... Indicative content includes:. Digital marketing and digital marketing strategies. History of a network society

Programme & Unit Catalogues - University of Bath

https://www.bath.ac.uk/catalogues/2019-2020/mn/MN30673.html

Understand the strategic importance of network society and digital marketing (e.g. ... Understand the opportunities provided to marketers of successful digital marketing practices and their risks.

School of Management faculty

https://www.bath.ac.uk/teams/school-of-management-faculty/

Sarah researches corporate social responsibility (CSR) communication, digital marketing and ethical markets/consumption. ... Lecturer (Assistant Professor). Kseniya specialises in social media, user behaviour, user experience, and digital marketing

Course & Unit Catalogues 2023/24 - University of…

https://www.bath.ac.uk/catalogues/2023-2024/mn/MN30673.html

Understand how a network society and digital marketing (e.g. the Internet, Social media etc.) affect marketing practices and social life. ... Indicative content includes:. Digital marketing and digital marketing strategies. History of a network society

Programme & Unit Catalogues 2022/23 - University of…

https://www.bath.ac.uk/catalogues/2022-2023/mn/MN30673.html

Understand how a network society and digital marketing (e.g. the Internet, Social media etc.) affect marketing practices and social life. ... Indicative content includes:. Digital marketing and digital marketing strategies. History of a network society

Programme & Unit Catalogues - University of Bath

https://www.bath.ac.uk/catalogues/2021-2022/mn/MN30673.html

Understand how a network society and digital marketing (e.g. the Internet, Social media etc.) affect marketing practices and social life. ... Indicative content includes:. Digital marketing and digital marketing strategies. History of a network society

Programme & Unit Catalogues - University of Bath

https://www.bath.ac.uk/catalogues/2020-2021/mn/MN30673.html

Understand the strategic importance of network society and digital marketing (e.g. ... Understand the opportunities provided to marketers of successful digital marketing practices and their risks.