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Course & Unit Catalogues 2024/25 - University of Bath …

https://www.bath.ac.uk/catalogues/2024-2025/mn/MN30673.html

Understand, evaluate and apply a range of digital marketing practices to meet specific marketing objectives. ... Students will be encouraged to consider cultural and societal implications of marketing in a digital world from a theoretical perspective,

Course & Unit Catalogues 2023/24 - University of…

https://www.bath.ac.uk/catalogues/2023-2024/mn/MN30673.html

Understand, evaluate and apply a range of digital marketing practices to meet specific marketing objectives. ... Students will be encouraged to consider cultural and societal implications of marketing in a digital world from a theoretical perspective,

Programme & Unit Catalogues 2022/23 - University of…

https://www.bath.ac.uk/catalogues/2022-2023/mn/MN30673.html

Understand, evaluate and apply a range of digital marketing practices to meet specific marketing objectives. ... Students will be encouraged to consider cultural and societal implications of marketing in a digital world from a theoretical perspective,

Programme & Unit Catalogues - University of Bath

https://www.bath.ac.uk/catalogues/2021-2022/mn/MN30673.html

Students will be encouraged to consider cultural and societal implications of marketing in a digital world from a theoretical perspective, coupled with practical, real-world applications. ... Understand, evaluate and apply a range of digital marketing

Course & Unit Catalogues 2023/24 - University of…

https://www.bath.ac.uk/catalogues/2023-2024/sp/SP50340.html

advanced critical understanding of how digital data is generated, used, collated and stored. ... critically evaluate the social and political implications for knowledge production, of digital data generation, use and collation.

Programme & Unit Catalogues - University of Bath

https://www.bath.ac.uk/catalogues/2020-2021/mn/MN30673.html

Students will be encouraged to consider the challenges and opportunities of marketing from a solid theoretical background coupled with practical real-world applications. ... Understand the opportunities provided to marketers of successful digital

Programme & Unit Catalogues - University of Bath

https://www.bath.ac.uk/catalogues/2019-2020/mn/MN30673.html

Students will be encouraged to consider the challenges and opportunities of marketing from a solid theoretical background coupled with practical real-world applications. ... Understand the opportunities provided to marketers of successful digital

Programme & Unit Catalogues 2018/19 - University of…

https://www.bath.ac.uk/catalogues/2018-2019/mn/MN30673.html

Students will be encouraged to consider the challenges and opportunities of marketing from a solid theoretical background coupled with practical real-world applications. ... Understand the opportunities provided to marketers of successful digital

Programme & Unit Catalogues - University of Bath

https://www.bath.ac.uk/catalogues/2019-2020/sp/SP60295.html

i. The concepts, theory and scope of the digital world and its governance including understanding and researching physical and virtual networks, the assessment, management and communication of risk and the relationship ... iv. Recognise the ways in which

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