Vicki Mowat Director (Marketing & Brand)
Responsible for the University's marketing plans and brand strategy.
Role
- Leading the University’s brand development and strategy to enhance reputation and awareness
- Developing marketing strategies that contribute to the University’s sustainable growth goals
- Leading and developing a team of experienced marketing professionals focused on global and domestic student marketing efforts
Career
Vicki’s career has been characterised by purpose-driven, commercial roles. Early in her career she worked in marketing roles in educational, STEM, and legal publishing in Paris and London. She then moved to the charity sector, leading a team of professionals across brand, digital, insight, creative services, consumer and business-to-business (B2B) marketing, events, internal communications, and PR as Head of Marketing and Communications at the Royal National Institute of Blind People (RNIB).
Most recently, she has been leading a major franchise honing her commercial skills and experience.
Education
Vicki graduated from the University of Bath with a BA in European Studies with French and Italian.