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University of Bath

Professor Gregory Maio BSc, MSc, PhD Head of Department of Psychology

Greg Maio joined us in 2016 and oversees teaching, research and strategic planning. His interests include social-cognitive behaviour, values and attitudes.


Professor Greg Maio, Head of the Department of Psychology, has examined diverse topics in social psychology. His work has included ESRC-funded projects on:

  • values
  • prejudice
  • methods to increase intellectual humility in debate (courtesy of a new grant funded by the Templeton foundation, USA)
  • the role of values in close relationships (with postgraduate student Lukas Litzellachner)
  • family relationships
  • attitudes to children

These and other projects have led to diverse articles and chapters. He's also helped to summarise broader literatures via his book, The Psychology of Values, and co-wrote The Psychology of Attitudes and Attitude Change with Geoff Haddock, now entering its 3rd edition.

Related posts

  • Member of the ESRC Grant Assessment Panels
  • Advisor to several Research Councils internationally
  • Fellow of the Society of Experimental Social Psychology
  • Fellow of the Society of Personality and Social Psychology
  • Member of the European Association of Social Psychology
  • International Associate of the Centre for Research on the Self and Identity


  • Attitudes
  • Values
  • Motivation
  • Behaviour change


The Bath team is involved with numerous research projects. Greg is currently investigating:

  • adult mental representations of children
  • how people understand values, and their implications for behaviour, by exploring the role of values in a variety of important behaviours (e.g., sustainable behaviour to protect the environment), in collaboration with scientists in Brazil and India

This person is available to supervise research degree projects


View a list of books and publications by Gregory Maio


Greg was a professor at Cardiff University for 13 years before joining the University of Bath. He is a member of the Economic & Social Research Council Grant Assessment Panels.


Greg's undergraduate and postgraduate studies were at York University, and he holds a PhD from Western University in Canada. His PhD research tested social psychological implications of the idea that people treat their human values - such as helpfulness and equality - as truisms, and rarely interrogate them directly.